Tag: benchmark

Cisco recently released their Annual Security Report for 2015. Among the key findings were things like big shifts in the techniques of launching spam attacks to make them more difficult to filter, the rise in popularity of lesser known exploit kits, the trend of combining lesser exploits to cause bigger problems, and users becoming a […]

Silverpop, recently announces the findings of its 2014 Email Marketing Benchmarks Study, which revealed that timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions. The report studied emails sent by nearly 3,000 brands across 40 countries throughout 2013. Silverpop […]

I recently hosted my first Deliverability webinar for my employer – if you missed it, you can catch the recorded version any time. We spent about 40 minutes looking at a few key concepts that senders should understand to begin to actively manage and improve deliverability. We received a number of compliments from attendees after the session, […]

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]

For the past few years, the eec’s Measurement Accuracy Roundtable has been conscientiously working to standardize email metrics. Standardizing these metrics is crucial to improving the quality of reporting and to enhance the creditability of the email industry. As part of the standardization goal, the Roundtable seeks congruent email reporting across existing Email Service Providers. The email […]

What is a good open (render) rate?  What percentage of my emails were actually delivered to the inbox?  How many clicks should I get on an average email mailing?  What is the average unsubscribe rate for each mailing?  Who are my Social Influencers?  Are my subscribers engaged? Most questions that savvy marketers share are more […]

The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation?  What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers influence my deliverability?  Is my domain portable? The […]