Email marketing solution provider, Sendlane, has announced the introduction of Sendlane Reviews, a robust, fully integrated review tool now accessible at zero extra cost to its customers. This latest feature notches up the company’s already comprehensive services, adding to its amalgamated email, Short Message Service (SMS), and marketing automation functions.
The newly launched reviews tool offers a streamlined solution for gathering, managing, and presenting reviews. Its inbuilt mechanism allows merchants to gather, oversee, interact with, and spontaneously display customer reviews both on-site and within their marketing messages—all while utilising the Sendlane platform.
According to Sendlane CEO & Founder, Jimmy Kim, “At Sendlane, our goal is more tech, less stack. Adding the Reviews product to our platform is just another move in that direction. We recognise the pain points of our customers and focus on equipping eCommerce brands with powerful yet simple tools that can generate more revenue, and perhaps most importantly, save costs. Our Reviews service is a testament to that commitment.”
Responding to eCommerce brands’ needs for distinct online shopping experiences, Sendlane’s multi-faceted email, SMS, and Reviews platform composes personalised shopping experiences for brands on Shopify, BigCommerce, and Shopify Plus. As part of the package, the new Reviews tool will be offered to all Sendlane subscribers, regardless of their subscription plan. This empowers them to gather, moderate, and utilize customer review data to expand their business reach and increase product sales.
According to Caitlin Hutchinson, Head of Marketing at Sendlane, the Reviews service is designed to maximise potential. “We’re thrilled to unveil our third extension, Sendlane Reviews. This allows our clients to harness dynamic user-generated content to boost their marketing efforts. We not only aim to bring together merchants’ tech stacks and address data disparity but also drive costs down by offering our new Reviews service free of charge to all our users.”
Key features of Sendlane Reviews entail:
- Hassle-free customer feedback collection: The tool can gather customer reviews automatically via email as part of post-purchase funnels.
- Easy display of customer reviews: Display widget enables on-site showcasing of reviews within product pages.
- Review moderation and management: This allows ongoing monitoring of customer feedback and maintaining a positive online reputation.
- Integration of reviews and email marketing: The service facilitates dynamic displaying of reviews and ratings in campaigns, or crafting automations and segments based on customer ratings.