Category: News

Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and Casino in Las Vegas. The Email Summit is the original research-based conference serving the email marketing community. Participants from around the globe learn from some of today’s leading marketers from organizations including Acxiom, CNET, Dun […]

AWeber encourages you to “shop small” on November 29 for Small Business Saturday. This year, AWeber is supporting small businesses by providing them with custom Small Business Saturday resources including: an email template and header, and a downloadable action plan checklist that will help them map out their email, social media, content marketing and in-store […]

Epsilon recently announced a major rebranding to reflect the company’s evolution into an all-encompassing, global marketing business. Bryan Kennedy, chief executive officer of Epsilon, said, “CMOs have been facing a remarkable rise in complexity in recent years, with a need to execute customer-centric marketing strategies across multiple channels with real-time technologies, across the globe, using […]

FreshAddress announces the acquisition and re-launch of Emailium, an email design and competitive research tool. A completely searchable database of millions of email messages across more than 9,000 brands over the past five years; it is updated in real-time, giving marketers an edge over their competition. Emailium is changing the way email marketers find creative […]

j2 Global recently announced the acquisition of Excel Micro, the Philadelphia-based distributor of cloud email security and archiving solutions. The acquisition expands j2’s U.S. and Canadian email security customer base, reseller channels and channel expertise. Excel Micro is one of the industry’s premier cloud-based email security distributors. It has built this reputation with an exceptional […]

AWeber invites marketing professionals to Philadelphia to attend ASCEND Digital Marketing Summit 2014, October 22-24. The two-day conference will include an all-star roster of marketing experts delivering strategies and tactics, and will give attendees practical takeaways to help their organizations achieve business growth through digital marketing. Philadelphia’s Mayor Michael Nutter has been invited to kick-off ASCEND followed by two days packed with […]

GFI Software recently announced the findings of an independent study into spam email in the workplace, which revealed that 69 percent of organizations surveyed have seen their day-to-day business operations severely disrupted or completely halted as a result of at least one spam-related incident in the last year. Furthermore, 36 percent of those surveyed have […]

StrongView today released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context. The StrongView survey results shine a bright light on the critical importance of understanding each customer’s […]

Although it’s the height of summer and most businesses are in a natural lull, Kaspersky Lab‘s experts reported a substantial increase in the amount of financial phishing in spam. There was a 7.9 percentage points increase in the amount of scam emails exploiting the names of reputable banks, payment services, online stores and similar organisations; […]

FreshAddress presented with Chapman Cubine Adams +Hussey (CCAH), the Environmental Defense Fund (EDF), and Mothers Against Drunk Driving (MADD) on a panel teaching nonprofit organizations how to leverage their email list during the Direct Marketing Association Nonprofit Federation (DMANF) NY Nonprofit Conference. Panelists included Brenna Holmes, VP of Digital, Interactive Department, CCAH, Emily Stevenson, Online Fundraising […]

Malcovery released the latest ‘Top 10 Phished Brands That Your Antivirus is Missing,’ a report that discloses brands that are most exploited by cyber criminals in phishing attacks with malicious spam. Malcovery delivers Today’s Top Threats (T3), threat analysis throughout the day, which informs enterprises of emerging cybersecurity threats found in spam email messages. Email continues […]

In June,Kaspersky Lab registered an increase in fraudulent messages sent to mimic travel booking services and notifications from Electronic Arts, all to gain access to consumer personal account information. The fake notifications imitate hotel booking confirmations or air tickets and usually contain Trojan spyware masked as bills for reservations. Phishers also used fake notifications from the […]