Campaign Monitor is a leading email marketing platform, allowing businesses to deliver beautiful, personalized emails to their customers. Founded in 2004, Campaign Monitor has evolved significantly over the years, growing from its humble beginnings to become one of the most popular and powerful email marketing solutions available. In this blog post, we'll explore Campaign Monitor's history and the major milestones that have underpinned its growth and success. We'll look at how the company has been influenced by changes in the email marketing industry, and how its core mission has remained unchanged throughout the years. By the end of the post, readers will not only have a better understanding of the company's history, but also a clearer appreciation of the core values that define Campaign Monitor and its products.
Founded in 2004 by Ben Richardson and Dave Greiner
Campaign Monitor was founded in 2004 by Ben Richardson and Dave Greiner with the aim of providing businesses and individuals with a better way to create, send, and track their email campaigns. The founding team was united by a shared vision to create a platform that would make it easier for small businesses, non-profits and individuals to communicate with their customers and supporters. With their unique combination of marketing, creative and technical expertise, Ben and Dave created a platform that was easy to use and offered robust features that helped customers quickly get the most out of their email campaigns.
First major Australian email marketing service provider
Campaign Monitor was founded in 2004 and quickly became the first major Australian email marketing service provider. The company quickly gained a reputation for providing world-class email marketing tools, with a wide range of features, a user-friendly interface, and competitive prices. Today more than than 2 million people at 200,000 companies worldwide, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor, and is one of the largest email marketing services in the world. It is a leader in the industry, and continues to innovate with its email marketing solutions, helping businesses and organizations of all sizes reach their customers effectively.
Raise $250 million in venture capital
In 2015, Campaign Monitor raised a whopping $250 million in venture capital, making it one of the largest venture capital investments in a privately-held company in Australia. This major investment enabled the company to expand its services and grow even more. With this funding, Campaign Monitor was able to open offices in London, San Francisco, New York, and Sydney. It also allowed the company to launch its first mobile app, which helped them reach even more customers. This major investment was a major milestone for the company and was a key part of their success.
Expansion into international markets
In 2018, Campaign Monitor took a major step towards global expansion when it launched its offering across Europe, the Middle East, and Asia. This meant Campaign Monitor could now offer its services to customers in 30 countries and 17 languages. The international expansion also enabled Campaign Monitor to target customers in new markets and tap into new customer segments. It also gave customers access to Campaign Monitor’s powerful reporting and analytics tools, making it easier to track results and make smarter decisions.
Acquisition of Emma, Liveclicker, Sailthru, Selligent by CM Group
In June of 2019, CM Group made a bold move in the digital marketing space, announcing their acquisition of four major marketing solution providers: Emma, Liveclicker, Sailthru, and Selligent. This move allowed CM Group to offer customers an even more comprehensive suite of marketing products and services, including email, personalization, marketing automation, and customer data management. This acquisition also enabled CM Group to tap into new markets, including Europe, the Middle East, and Asia-Pacific, further boosting their global presence and capabilities.
All in all, Campaign Monitor has come a long way since its early days. The company has grown to become a leader in the digital marketing space, helping businesses connect with their customers through email, SMS and more. With its intuitive user interface and powerful automation capabilities, Campaign Monitor provides an easy-to-use and effective platform for managing email campaigns of any size. As the company continues to grow, it's sure to bring even more innovative solutions to help businesses create meaningful connections with their customers.