Business Overview
Altcraft LLC is the developer of a complex software solution for marketing automation.
Altcraft Marketing Platform is a convenient, modern and scalable tool for managing communications with customers, which also provides full personal data protection. Altсraft Marketing is an on-premises Customer Data Platform for scaling B2C sales.
The platform is deployed inside the company’s corporate network. This completely eliminates the leakage of confidential information and the disclosure of personal data to third parties.
Main features:
- Digital customer profile - contact information and personal data; multi-subscriptions and customer activity history; customer activity tracking on the website; registration of goals achievement
- Audience targeting
- Omnichannel communications - personalized emails, sms, messengers, web and rich mobile push
- Real-time analytics
- Integrations - API; Data import from SQL databases; Webhooks; audiences synchronization with external databases
- Content Factory - Rich Push constructor; Drag-n-Drop Email designer; Advanced HTML editor
- Marketing automation - Marketing campaigns and Customer Journey; Facebook and MyTarget retargeting;
- Forms - for conducting quizzes and collecting information;
- Data security - group and role-based access rights policies; platform user actions monitoring
- and etc