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As ecommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend‘s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7%. […]
Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021. Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased […]
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