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FreshAddress presented with Chapman Cubine Adams +Hussey (CCAH), the Environmental Defense Fund (EDF), and Mothers Against Drunk Driving (MADD) on a panel teaching nonprofit organizations how to leverage their email list during the Direct Marketing Association Nonprofit Federation (DMANF) NY Nonprofit Conference. Panelists included Brenna Holmes, VP of Digital, Interactive Department, CCAH, Emily Stevenson, Online Fundraising […]
Malcovery released the latest ‘Top 10 Phished Brands That Your Antivirus is Missing,’ a report that discloses brands that are most exploited by cyber criminals in phishing attacks with malicious spam. Malcovery delivers Today’s Top Threats (T3), threat analysis throughout the day, which informs enterprises of emerging cybersecurity threats found in spam email messages. Email continues […]
In June,Kaspersky Lab registered an increase in fraudulent messages sent to mimic travel booking services and notifications from Electronic Arts, all to gain access to consumer personal account information. The fake notifications imitate hotel booking confirmations or air tickets and usually contain Trojan spyware masked as bills for reservations. Phishers also used fake notifications from the […]
GFI Software announced the findings of its second independent study into email user habits, which revealed a stark increase in the way that work email is encroaching into the personal lives and downtime of staff. Of those surveyed, some 44.8 percent admit to checking work email at least once a day in their personal time, […]
StrongView, recently announced an upcoming webinar for enterprise email marketers titled “11 Steps to Analyze Data for Campaign Performance.” Taking place on June 19, 2014, this free webinar will outline an 11-step process for analyzing customer data and applying the insights to increase the performance of new and existing campaigns. To succeed in today’s rapidly evolving […]
Marketing Automation Platform Autopilot, formerly Bislr, recently announced it has raised $10mm Series B financing led by Rembrandt Venture Partners with participation from Southern Cross Venture Partners, Blackbird and personal investments from Tim Draper, and Terry & Katrina Garnett. As part of the funding round, Scott Irwin, Partner at Rembrandt Venture Partners will join the […]
eBay said beginning later today it will be asking eBay users to change their passwords because of a cyberattack that compromised a database containing encrypted passwords and other non-financial data including user email address. After conducting extensive tests on its networks, the company said it has no evidence of the compromise resulting in unauthorized activity for […]
I was humbled to be able to interview Sri Harsha of the Gmail Anti-Spam team at length recently, visiting him in person at the Google Campus in Palo Alto, it gave me the opportunity to ask a great deal of questions and get clarifications in a face-to-face setting. I thank Google for allowing Sri to take the […]
Dave and Ben making the announcement to the Campaign Monitor Team Australia’s largest ever venture capital investment in technology was made in the past few days. Campaign Monitor secured $250 Million dollars in investment, as reported in the Financial Review in the past hour. The email service provider has grown to become a leader in […]
More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]
A new report released by Return Path is titled ‘The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages’.” The research found that the forecasts of email marketing’s decline in the tabbed inbox are largely wrong. According to Return Path, although some industry sectors have seen slight declines in key email marketing […]