Helpful Marketing

Season 1, Episode 7

Join us for this panel on Helpful Marketing, with moderator Adeola Sole & Kath Pay of Holistic Email Marketing and expert panellists; Kait Creamer of Framer, and Elliot Ross of Taxi for Email.

Wow! What an informative panel this was - on a very intriguing topic. Helpful Marketing (a subset of Customer Experience Marketing) can be somewhat elusive in nature when trying to pin it down. In today's panel we discussed the following, including revealing some great examples of Helpful Marketing:

● What is the definition of Helpful Marketing?
● How do I begin with changing over to Helpful marketing? Do I need new technology for it?
● Why changing your mindset and starting with your strategy is the best way to begin
● Where's the line between helpful and overbearing?
● How you can help your company to embrace the concept of Helpful Marketing