Braze is a comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2022 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.
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Braze Launched Next Generation Canvas-Braze recently announced Braze Canvas Flow, a next generation journey orchestration tool that is designed to allow brands of any size to quickly build sophisticated customer experiences across their channel mix. Canvas Flow is an enhancement to Canvas, Braze’s proprietary, no-code visual development tool, and includes three new features — an updated and intuitive user […]
We’re thrilled to announce Vanessa Stark as our August Marketer of the Month! Vanessa, Senior Marketing Manager II, CRM Lifecycle & Performance Marketing at @Instacart, is a strong Braze advocate and active member of our Bonfire community.
#SXSW23 voting season is underway! Cast your vote for “How to Entertain and Retain Sports Betting Fans” with our CCO and President, @DraftKings and @turnersports @BleacherReport to learn how brands can fuel growth in the expanding sports betting market https://ter.li/ao1xpq
It's official! We've been recognized on Fortune's Best Medium Sized Workplaces for the second consecutive year, coming in at #5 🎉 Thanks to all our employees who work tirelessly to create a supportive and inclusive workplace. https://bit.ly/3p4eYHm
Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian. The three met after Magnuson and Hyman won the 2011 NYC Disrupt Hackathon for Gilt-ii. The trio raised $3 million from investors in order to start the company.
In August of 2017, the company received $50 million in Series D Financing and later that year, Appboy rebranded to Braze, Inc.
The company launched Braze Alloys in 2018, a network of over 45 integration applications with companies like Segment, mParticle, and Amplitude. The company also raised $80 million in Series E funding, with a valuation of $850 million, and opened an office in Singapore.
In 2019, Braze added Google AMP for email and passed $100 million in annual recurring revenue. The company was named a leader in Gartner's Magic Quadrant for Mobile Marketing Platforms. Also in 2019, Braze was listed by Inc. as one of the Best Places to Work and Forbes listed Braze on its Cloud 100 list.
In 2020, Braze boycotted Facebook advertising and encouraged other brands to do the same over content moderation practices. The company also joined several other marketing tech firms to offer technology grants to Black founded businesses with the Tech for Black Founders program. At this time, Braze was delivering over 100 billion messages each month and had raised over $175 million in funding. That same year, Inc. listed Braze as one of the Best Workplaces for a second year.
In 2016, the company launched Canvas (Cross Channel Journey Management) which allows brands to personalize and automate messages to users as well as incentivizing customers with rewards. Braze also commissioned the Data Privacy Report providing details about consumers and their privacy concerns. Along with Skyscanner and Apptopia Braze published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies. Braze introduced integrations with Snowflake and Shopify. Forbes named the company on the Cloud 100 list again. Braze was also recognized as a leader in the Forrester CCCM Wave in 2021.
In October 2021, Braze filed to go public. On November 17, 2021, Braze’s IPO raised $520 million and had a market valuation of $5.9 billion.
In 2022, Braze released the second annual Global Customer Engagement Review, detailing how retailers approach customer engagement.