Marigold

Zeta Global acquires Marigold’s enterprise unit, raising revenue guidance and boosting its loyalty and engagement platform.

In a major shake-up in the marketing technology world, Zeta Global has announced it will acquire Marigold’s enterprise software business for up to $325 million. The deal will bring several well-known platforms under Zeta’s umbrella, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. Notably, Marigold’s small and medium-sized business (SMB) brands – Campaign […]

CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand. “We are thrilled to introduce Marigold, which perfectly reflects who we are and why we exist: to drive growth for our customers. By nature, marigolds are growth catalysts for other plants, […]