Tag: liveramp
LiveRamp, the identity platform powering exceptional experiences, announced the acquisition of Faktor to enable streamlined consent management across the open web. This deal represents a big win for the entire ecosystem and reinforces LiveRamp’s strategic focus on privacy and data stewardship. Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need […]
Acxiom recently announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications. Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding. The combination accelerates Acxiom’s vision of a connected ecosystem that delivers […]