Ethical email marketing – improving customer experience
Automation is here, AI is here, we have more tools than ever to send truly personalised email marketing. We can analyse and get to know our customers better than ever….it is getting creepy. Let’s take a step back in this session and look at how much of this makes the experience better for the customer. Let’s review how we can create ethical email marketing campaigns and what they need to look like. By doing so, in the long run, we gain reputation, the trust of our customers and in turn revenue. Join Jenna’s session to find out more featuring many tips and examples.
About: Jenna Tiffany
Jenna Tiffany is Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and Fellow of the IDM with over ten years’ marketing experience within B2B and B2C sectors with experience in the travel, financial and retail sectors.