This will be a 6 month assignment. The purpose of this role is to optimize the consumer experience across channels globally, ultimately driving retention and brand loyalty.
The role will utilize data, insights and a consumer-obsessed mindset to provide actionable recommendations that deliver against brand CRM and sales targets. The candidate will lead all related CRM and Loyalty initiatives for the brand, designing innovative data-driven omni-inspired strategies with personalized communications and experiences to drive engagement and loyalty on multiple platforms.
The position requires close partnership with multiple Global functions as well as Regional partners to successfully ideate, launch and support the local execution of each program, as well as collect and read data to gauge performance and optimize future programs. About Your Responsibilities
Job: Marketing Primary Location: US-NY-New York Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 206394 We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Lead CRM strategy and programs 40%
•Facilitate and support the execution of FY21 key CRM ongoing programs in support of La Mer’s consumer growth and retention initiative: Birthday, Surprise & Delight.
•Manage FY21 key CRM ongoing programs gift offering in GMW with Global partners and Regions
•Ideate and advance key FY22 CRM ongoing programs and lead the brief with Global creative teams: Sampling, Birthday, Surprise & Delight, Replenishment
•Manage and always strengthen the relationship with CRM regional teams to ensure proper support is given for best-in-class CRM programs execution and delivery of La Mer elevated luxury consumer experience
•Partner with CRM regional teams to monitor CRM data and collect quarterly insights on CRM programs local performance •Maintain CRM competitive review to stay on top of trends and inform brand strategies Lead Loyalty strategy and programs 30%
•Lead Global Loyalty program Waves de la Mer roll out with key pilot markets
•Facilitate the routing, release and execution of FY21 Omnichannel asset launch pack with Global creative and key pilot markets CRM teams
•Facilitate the routing, release and execution of FY22 Loyalty gift with Global Creative Operation teams and key pilot markets CRM teams
•Manage FY21 and FY22 Loyalty gift offering in GMW with Global partners and Regions
•Ensure proper support is given for best-in-class Loyalty programs execution and delivery of La Mer elevated luxury consumer experience
•Partner with CRM regional teams to monitor Loyalty quarterly insights on local performance •Share quarterly performance insights with key Global teams and Senior leadership
•Maintain Loyalty competitive review to stay on top of trends and inform brand strategies
Lead CRM needs for campaign development process and strategic support 25%
•Write concise and strategic briefs for CRM assets and global TOA offers in 360 Marketing Briefs
•In partnership with Global Online, update Global Direct Communications overview slide in the GTM Strategy deck to ensure consistent omni-channel strategy
•Complete Excel Asset Checklist document with executional details for all segmented CRM assets
•Share comments in a way that is digestible and actionable for Creative partners during Asset Development/Routes •Complete Assets overview slides in Global Direct Communications section of the GTM toolkits
•Partner closely with Global Creative Operation teams and CRM regional teams to facilitate FY21 global TOAs brief, development, sampling, approval and execution in market Manage CRM Budget 5%
•Keep track of costs incurred throughout to support Digital/CRM projects in excel document Qualifications About You •CRM Champion •Consumer-obsessed
•Agile, Test & Learn champion
•Early adopter of trends
•5-7+ years of related experience is required with proven success driving CRM and Loyalty strategies and implementing effective programs across channels
•Experience with direct marketing metrics, segmentation, data analysis and response measurement throughout the consumer journey from awareness to conversion and loyalty
•Demonstrate fundamental understanding of omni-channel marketing (direct mail, email, mobile, social...) •Learner Mindset with an Interest in Leveraging Analytics to Recommend Optimizations.
Possess a natural curiosity and desire to study results from past campaigns, analytics reports and consumer insights decks. Use learnings to optimize CRM and Loyalty programs
•Demonstrated Ability to Work Collaboratively with Cross-Functional Partners: Ability to establish strong relationships with global cross-functional partners (Product Marketing, Go To Market Strategy, Social, Online, Global Communication, Education & Creative) Regional teams (APAC, Travel Retail, NA, EMEA, UK & LATAM) Corporate teams (CRM) to effectively partner on the development and implementation of global Creative assets, campaign strategy and programs execution
•Strong Time Management Skills and Attention to Detail: Process-oriented working style with ability to create personal timelines and meet deadlines. Must feel comfortable in a fast-paced, agile environment with multiple projects progressing simultaneously. Must be proficient in MS PowerPoint and Excel to easily build professional presentations
How You Will be Successful
•Consumer-first •Change champion
New York City, New York, United States of America
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. The mere mention of Crème de La Mer inspires intrigue, adoration and cult like devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.