Lead, manage and execute best in class eCommerce & Email initiatives to drive sales and provide a competitive customer experience. Manage Face Reality’s eCommerce development and integrations by providing the best possible eCommerce & Email experience for our customers. This candidate will work with cross-functional partners in developing and executing a clear road map that aligns with business priorities. This position requires a flexible problem-solver who will be our eCommerce subject matter expert and who identifies and prioritizes eCommerce & Email business needs.
This is currently a single contributor role in a high-growth company.
Paid time off
Temporarily due to COVID-19
Become an expert in e-commerce platform, manage all site content, merchandising, customer shopping experience, and conversion rate optimization tactics
Set up initiatives to drive best-in-class customer experience for multiples sites and developing app-based engagements
Monitor site analytics to improve all aspects of eCommerce performance, including A/B site testing, pre/post analyses of site KPIs and goals, online advertising and synthesize into concrete insights, opportunities, and road map enhancements
Create weekly, monthly KPI and ad hoc reports
Monitor advancements in eCommerce and digital space, as well as competitive landscape, for opportunities and new ideas to improve our customer’s digital experience and revenue generation
Develop and execute email communication strategies with a specific focus on driving acquisition, retention and re-acquisition
Management of ESP platform and email list, execution and deployment of emails
Create, execute and optimize customer acquisition and retention campaigns on our marketing automation system
Own campaign development, setup, QA and reporting across the customer life-cycle; including transactional, acquisition, on-boarding, content promotion and re-acquisition campaigns
Identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention
Collaborate with creative/content team to generate unique channel specific creative assets