How to build a big email agency

Creating an agency is scary on its own. Expanding it to 20, 40, 70 employees is terrifying. Is it worth it? Or should your agency stay small and boutique? This session will show you the experience of EmailSoldiers – one of the biggest email agencies in CIS or even Europe that has been working since 2014 and has 80 people on board. We’ll share how we’ve achieved this milestone: processes, structure, fears, successes, failures, side projects, company merges, and more. You will be able to relive these six years with us, feel what we’ve gone through, and decide whether this path seems to be yours as well.

Key Takeaways

– What struggles you can have while growing and how to cope with them.

– What to pivot to when you’ve reached a certain point of revenue and team size.

– Processes or creativity? What’s more important and how to find the balance between the two.


Ivan Ilin

Co-founder, EmailSoldiers

Ivan Ilin is a co-founder of EmailSoldiers agency in Ryazan, Russia. Ivan has been working in the email sphere for more than ten years on Russian and American markets. Having worked both on the customer’s and the agency’s sides, he applied his experience to gather a team of talented and hardworking people and named them EmailSoldiers. Seasoned in strategies, well-rounded in business, creative, brave, and welcoming, he’s a charming conversationalist and a great consultant.

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