Sending International Multi-Lingual Emails

Notino is Europe's largest beauty e-commerce site available in 27 countries and 20+ languages. In the past couple of years Notino has faced some major marketing challenges related to operating in such a large number of markets and languages. The email team of 2 executes over 120 unique email sends per week (6 campaigns in 20+ languages). As if that wasn't enough it went through a worldwide rebranding - replacing individual country brands in local languages to a common brand - Notino. All of this poses a major challenge when it comes to keeping recipients engaged. Through engagement analysis Notino has been periodically removing unengaged recipients. Using big data and machine learning helped identify niche segments. Taking advantage of new technologies helps Notino to grow sales through email channel in all markets.

Panelists:
Veronika Sklibova, Head of CRM & emailing, Notino
Pavel Pola, E-mailing enthusiast & CEO, Etnetera Activate
Jakub Olexa, Founder & CEO, Mailkit/Omnivery