TowerData announces that it has completed the acquisition of Xverify, an email validation provider. Since 2011, Xverify has verified over 11 billion email addresses and helped businesses worldwide improve the quality of their email lists and boost their marketing ROI.<\/p>\n\n\n\n
\u201cWe\u2019re excited to welcome Xverify and its talented team to TowerData,\u201d said Tom Burke, CEO of TowerData. \u201cWith our combined solutions and expertise, we will validate email addresses with even greater accuracy and faster turnaround times, helping more marketers to combat fraud and improve deliverability to the inbox.\u201d<\/p>\n\n\n\n
TowerData was the first company to release an email validation API in 2005. By acquiring Xverify, TowerData strengthens its long-term position at the forefront of the email validation industry.<\/p>\n\n\n\n
\u201cThanks to this acquisition, clients of both Xverify and TowerData will have cleaner data to better connect with their customers,\u201d said Rob Huey, CEO of Xverify. \u201cWe are eager to see our new and existing clients benefit from added services and more robust Email Validation.\u201d<\/p>\n\n\n\n
Xverify\u2019s clients will now have easy access to TowerData\u2019s Open Data, the only solution on the market which identifies when a user was last active in their inbox. In addition, they can improve segmentation and boost engagement by leveraging TowerData\u2019s Email Intelligence to add demographic, household and purchase intent data to their customer email lists.<\/p>\n\n\n\n
TowerData\u2019s Email Validation helps marketers better reach the inbox by:<\/p>\n\n\n\n
Catching and correcting poor syntax, spelling and typos<\/p>\n\n\n\n
Removing toxic emails, flagging role accounts and identifying disposable emails<\/p>\n\n\n\n
Checking domains and verifying mailboxes<\/p>\n\n\n\n
Providing 30 different detailed reporting codes<\/p>\n\n\n\n
\u201cWe know that 8.7% of emails entered into webforms are invalid,\u201d Burke said. \u201cEmail Validation protects marketing spend and improves ROI by catching and correcting invalid data.\u201d<\/p>\n\n\n\n
Hundreds of global companies \u2014 including Adidas, Mazda, Lamps Plus and other major retailers, publishers, agencies and data companies \u2014 trust TowerData with their email data needs every day.<\/p>\n","protected":false},"excerpt":{"rendered":"
TowerData announces that it has completed the acquisition of Xverify, an email validation provider. Since 2011, Xverify has verified over 11 billion email addresses and helped businesses worldwide improve the quality of their email lists and boost their marketing ROI. \u201cWe\u2019re excited to welcome Xverify and its talented team to TowerData,\u201d said Tom Burke, CEO […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"29751,27744,29691,29800,28834,29687","_relevanssi_noindex_reason":"","footnotes":""},"categories":[166,1921],"tags":[216,1654,1702,491,1773,492],"acf":[],"_links":{"self":[{"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/posts\/15463"}],"collection":[{"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/comments?post=15463"}],"version-history":[{"count":0,"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/posts\/15463\/revisions"}],"wp:attachment":[{"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/media?parent=15463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/categories?post=15463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emailexpert.com\/wp-json\/wp\/v2\/tags?post=15463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}