Wix has added a new AI Email Assistant to its marketing platform, aiming to simplify campaign creation for its millions of users. The tool, which became available in late August, generates draft emails based on prompts, then pulls in business and product data from the user’s existing Wix site.
Rather than forcing small business owners to wrestle with a blank editor, the assistant asks for campaign objectives in plain language. A request to “promote a new summer collection,” for example, produces a complete email draft with copy, layout suggestions, and relevant imagery. Everything remains editable, so users can refine the tone or design before sending.
The company is pitching the feature as a time-saver for entrepreneurs who struggle to maintain consistent marketing schedules. Many lack the bandwidth or design experience to create fresh campaigns every week. By automating the first draft, Wix hopes to reduce that barrier and free users to focus on strategy and personalisation.
For more seasoned marketers, the AI acts less as a shortcut and more as a creative sparring partner. It can generate alternative angles or starting points that might not otherwise surface during a conventional planning process. That dual appeal makes the tool relevant to businesses of different sizes and skill levels.
The assistant is fully integrated into the Wix email dashboard. Users can choose a “Create with AI” option or launch the assistant directly inside the editor, ensuring workflow continuity. At launch it supports only English, though expansion to other languages is likely if adoption is strong.
Wix is hardly alone in moving this direction. Squarespace, Shopify, and other major website builders have been steadily adding AI-driven features to help small businesses handle routine marketing work. The race now centres on which platform can make these tools both powerful and easy enough for non-specialists to adopt at scale.
