For the last two years, we have been running emailexpert in survival mode.
Not visibly from the outside, we were busier than ever. Six in-person meetups and conferences across Europe in the past twelve months. A rebuilt platform. A proper newsletter and preference centre launching soon. A new CRM. The Deliverability Summit coming to La Pedrera in Barcelona on April 20-22, followed by the Sender Symposium on April 24. More people, more content, more reach than we’ve had at any point in ten years.
But behind the scenes, we were carrying a debt that had built up over some genuinely brutal years. More than £57,000. That’s the number. I’m not embarrassed by it; running an independent, vendor-neutral community resource in an industry that largely survives on vendor marketing budgets is a specific kind of financial tightrope. We walked it badly for a while, borrowing from Peter to pay Paul as some might say. The debt wasn’t six figures, but at over £57,000, it was substantial enough to define every decision we made.
We’re not walking it anymore.
Our next scheduled payment of £4,000 clears the last of that debt entirely. We go from a six-figure hole to zero. That’s not a small thing. It means every pound coming in from here goes into emailexpert’s future rather than its past.
Cash in hand? Very Modest. But for the first time in a long time, we’re in a genuinely strong position. And I want to be honest about what it takes to stay there.
What We’ve Built
The emailexpert network has grown into something more substantial than most people realise.
emailexpert.com — the vendor directory and news resource. Being rebuilt from scratch. Over a thousand pages, all being updated and currently live.
hub.emailexpert.org — the member hub, a location for industry professionals to congregate around live streamed events and a place to catch replays and more.
The Deliverability Summit — April 20—22 at La Pedrera, Barcelona. Around 180 delegates. The most technically serious email deliverability event in the calendar. If you haven’t seen the venue, look it up.
The Sender Symposium — April 24, Barcelona. CRM and lifecycle-focused. A different audience, a different conversation, same level of craft.
The emailexpert newsletter — launching properly very soon, with per-subscriber category selection, frequency preferences, and a preference centre that actually works.
The academy, the podcast, the meetup programme — all live or actively developing.
Nine enterprise members are already part of this: Halon, Infobip, Aurora SendCloud, GreenArrow Email, KumoMTA, Postmastery, Bouncer, ZeroBounce, and EasyDMARC. Nine of the most respected names in the industry. Their logos on our properties, their people in the room at our events, their voices in the conversations that actually shape how email works.
What We’re Asking For
We’re looking for six more enterprise members to complete the 2026 cohort.
£5,950 a year. That’s what it costs to be one of the companies that funds the most practitioner-focused independent community in the email industry.
For that you get:
- Six event tickets across the calendar — Deliverability Summit, Sender Symposium, Martech Festival, and everything we add
- Premium placement across emailexpert.com and the Member Hub, enhanced profiles, and direct editorial presence, not banner ads
- A podcast guest spot
- Speaking opportunity consideration at an upcoming event
- Direct async access to the emailexpert team via Slack: no contact forms, no ticket queues
- Quarterly Zoom calls covering what we’re seeing across the industry and what’s coming
If you move in the next couple of weeks, ahead of Barcelona, I’ll also include enhanced presence at the Deliverability Summit and/or Sender Symposium, and direct async access to me personally — thirty years in the business, former Postmaster at Campaign Monitor, the person who first got an interview with Gmail’s anti-spam team.
I have been working behind the scenes to ensure given the support that we will have many more industry firsts and the opportunity to deliver grounbreaking content and community over the next twelve months.
The Honest Case
I’ve been in this industry longer than most. I know what independent community resources are worth and I know how rarely they survive without compromising their independence.
emailexpert doesn’t take ad money. We don’t push products we don’t believe in. We cover the industry, including the uncomfortable parts, even when it costs us because that’s what actually serves the practitioners who read us.
That’s only possible because a small number of companies choose to fund it properly. Our enterprise members aren’t buying coverage. They’re investing in a community resource that serves their customers, their prospects, and the practitioners who evaluate their products every day.
We’re heading into our biggest event sequence yet. Barcelona in April, more to follow. The platform is in better shape than it’s ever been. The newsletter is about to reach people who actually matter in this space.
If your company belongs in that room – and you know whether it does – I’d like to hear from you before we go on stage.
Email me directly: andrew@emailexpert.com
Or message me on LinkedIn. I read everything.
