Respect for Subscribers: Your Ticket to the Inbox

Respect comes in many forms, even when we’re talking about email. When it comes to deliverability, you must respect the rules and regulations that have been put in place by legislators, mailbox providers, anti-spam filters and email service providers alike. But even more importantly, you must respect the wishes, intentions and feelings of your subscribers. Because the goal of every MBP – regardless of how they filter mail from a technical perspective – is to deliver only highly valued and wanted content to their users. Everything else gets rejected or sent to the spam folder. Tune in to my session to learn ways to ensure you have the very best chance at consistent inbox placement by inserting a respectful approach into the heart of your email marketing strategy. Attendees will learn: – Must-follow best practices for list collection, maintenance and targeting – The most impactful ways to positively (and negatively) affect sender reputation – How to use email data to implement a more respectful approach to email marketing

Key Takeaways

1. Must-follow best practices for list collection, maintenance and targeting

2. The most impactful ways to positively (and negatively) affect sender reputation

3. How to use email data to implement a more respectful approach to email marketing

Speaker

Lauren Meyer, EVP of Product Marketing & Brand Strategy, SocketLabs

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