Harry Potter and The Deliverability Conundrum

Deliverability: Real Life Applications When it comes to deliverability, we tend to explain technical concepts with a list of keywords and definitions. Using the magic of Harry Potter, I want to rewire people’s minds by bringing them on a journey. This journey, with a bit of critical thinking, will help attendees, even the salesman who wants to buy emails lists, understand the more human side of deliverability — and all of its quirks and emotions.

Key Takeaways

Understanding what deliverability is and how it works • How engagement affects deliverability • How deliverability can shape decision-making, How to think when it comes to deliverability to ensure you are confident in the decisions you are making (even if you are not a tech wiz)


Yanna-Torry Aspraki

Email and Deliverability Specialist & Consultant, Harlem Next

Yanna-Torry is an email & deliverability specialist with multiple expertise who trains companies of all sizes to build sales and attract new business by designing, developing, and implementing innovative email marketing campaigns. As an unconventional critical thinker and strategic planner, she is consistently monitoring and analysing performance data, identifying needed changes and improvements that increase email deliverability and maximise outreach. She is always eager to learn new ways to produce solutions to deliver successful results.

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