Email in Dating – Pitfalls to Avoid

Creating an email marketing plan for dating industry might be a challenging task. There are several aspects should be taken into the consideration. Just a few to name: ESP challenges, email creatives, deliverability, engagement. As always it is important to be creative in founding the right solution.

Key Takeaways

1. Choosing the right ESP for your email program

2. Analyzing and segmenting the list

3. Deliverability in dating

Speaker

Tali Hasanov, Principal, Certified Digital Marketing Consultant, WSI Digital Path

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field, she has been able to stay several steps ahead of the mainstream trends. But perhaps more than anything, Tali just simply love digital marketing! It’s both a creative and business discipline, a dual role that lets her tap into the multidimensional skill sets. At the same time, she thinks analytically and focuses a great deal of attention on the functionality and tracking of her clients’ campaigns – making certain that they are optimized, precisely calibrated, and geared to driving maximum ROI. As the business owner at WSI Digital Path, Vaughan, Tali takes great pride in delivering powerful but cost-effective solutions for her clients.

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