Deliverability solved, where do you grow next?

Hello, and welcome to deliverability solved where do you grow next? My name is Matthew Vernhout, I'm the Vice President deliverability. For Netcore Solutions, I'm going to walk you through some basics around email, around email deliverability. And really how you can take your programme to the next level, once you sort of get the basics out of the way, get your deliverability sorted, and really get in that sweet spot of getting your messages to the users inboxes. getting them engaged, getting them working through your programme, and really sort of enjoying the messages that you send to them. Let's get right in. So here's all the things that you're doing right? You're opting in your messages, your consumers really want to hear from you, they've asked to hear from you. You're authenticating your messages, you're using Sender Policy Framework, you're using domainkeys Identified Mail, you're using demark. Maybe you've even thought about bimi. So you've got all the basics taken care of from that point of view, your deliverability is great, you're really out there, you are getting that inbox placement you want to get your bounces are low, people are opening, clicking and converting like crazy. So what do you do now? Right, your programmes right where you want it to be, all things are perfect. And if it ain't broke, don't fix it. Looking through all the different pieces that you've had to work on, getting things in line, getting things configured, set up, it's a lot of effort. It's a lot of work, and you might be tired already. But let's not wait. Because, you know, the longer you sit back, the more opportunity there are for things to fail, fall through the cracks, or just stop working. So you got to keep an eye on all these moving pieces. But how do you grow your programme? Where do you get going next? Where do you get that next piece that's going to elevate your programme one step further? Well, something that I always say, and I'm sure I'm not the only person that said it. But deliverability is not a problem until it's a problem. So this is one of those things that you want to really, you know, keep a focus on while you're making all of these changes, right, we don't want to take something that's really good right now, and break it, we want to make sure that everything that you're going to do going forward, and all the different pieces we're going to talk about today, really stand out and really focus on keeping your deliverability solid, and then elevating your programme and taking it to the next level. So here are a few examples of things that you can do. And you may already be doing. But you know, deliverability is good. So let's start tweaking, let's start iterating. Let's start taking all of these pieces and adding them in if you're not doing it already, right. So right from the get go, building that welcome programme, making sure you're communicating with your new subscribers, welcoming them, thanking them, giving them that discount, maybe that's what they were really interested in, they want that 10% off their first purchase. So they went out of their way. They said, here's my address, give me that discount. But you want to just make sure that they're not here just for that discount. So you want to give them something extra in that welcome programme, something that says, you know, here's what's in it for you. After that, maybe you ask them a few questions. If you send them a message that says, here's what you get out of being part of our email programme. So it's not just another marketing campaign you send to them, you're giving them a bit of an introduction, you're giving them a bit of a warm, fuzzy feeling for being part of that programme. Then they come back to your website, and they're happy. But maybe they don't purchase today, they put some things in the cart, and they don't buy. My wife is notorious for this. She shops online puts all kinds of things in our cart and just saves them for a long time. She sends me cart abandonment emails all the time to samples. So I know exactly the type of messaging that you guys are doing out there. So definitely work on your cart abandonment programmes, understand some people window shop, and just fill up their carts for, you know, warm, fuzzy feelings of their own. But that doesn't mean they're not engaged in your programme that they don't love your brand. It just means today, they're not buying, maybe they'll come back and buy next time. When you do notice people like that, or when you notice other things in your programme that really don't make sense. Or you're interested in finding out where should we go next. What do our consumers want? Using surveys, asking questions. This could be even one question at a time. That's just somewhere in your email messages. Hey, what are your thoughts? On this, here's