What 2020 Has Forever Changed About Email Performance

5 tips for both B2B and B2C marketers so they can make impact with their email channel in 2021.

Covid-19 has had many effects on our community. Some of these may be permanent changes we might still be feeling years from now. In terms of Email Marketing, there are many ways that 2021 might look a lot different than the previous year. I spent 2020 collecting data on a variety of industries across B2B and B2C to really understand how to pivot and perform heading into 2021. In this interactive session, I’ll be sharing the top 5 tips for both B2B and B2C marketers so they can make impact with their email channel in 2021

Key Takeaways

Understand new ways to approach their email, learn actionable tips to implement into their email programs that drive impact, understand the role of testing in email – and how to create a testing culture.

Speaker
Amy Mangueira, Founder, Email Growth Society

With a strong passion for customer-first programs, Amy’s mission is to create both B2B + B2C email marketing programs that put the audience in the center of the brand experience. Amy’s deep martech background means she uses technology to power and refine the customer experience. Her combined technology and marketing process prowess give Amy super-powers that help to fuse sales and marketing — making a true business impact with content initiatives that are personalized for each audience. Amy has been advising, consulting, and restructuring demand generation, lifecycle, and email performance programs since 2003. She has recently launch Email Growth Society – a company dedicated to delighting customers with email – and making a big ROI for the channel.