The Rise of the Cookieless World: Email Marketing to the Rescue

Digital Marketing channels are facing the Rise of the Cookieless World as Google plans to end third-party cookies by 2023.
But guess what?! There is an old friend new hero in town! Email Marketing!
Many marketers are focusing on Apple's MPP and how Privacy Rules are making their lives harder. On the other hand, there are interesting developments bringing the advantage to the Email channel.
In this session you will learn about how Email Marketing can excel in zero and first-party data and come to the rescue of cross-channel marketing.

Speaker: Beata Linz, Brand | Digital | Email Marketing Consultant, BEATALINZ & AdBirds