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Speaker/s name

Komal Helyer, George Schlossnagle, Skip Fidura

Description

Skip Fidura hosts the Chilli Challenge and finds out how hot they can handle it!

Speakers
Komal Helyer, VP of Marketing, Pure360
George Schlossnagle, Founder, SparkPost
Skip Fidura, MC

Video URL

https://vimeo.com/532438985

Transcript

Skip Fidura 0:35
Hello, hello hello How's everybody doing today? Welcome to day three of the Netcore Inbox Expo brought to you by email experts. It is getting to the end of the day here in Europe. But I hope those who have been attending Dutch day or some of the English content, hope you're gonna stay on into the evening, and welcome to the North Americans for your final day of content. Now, I don't expect you're going to want to recording necessarily of this session other than for a bit of blackmail. But this is your last chance to upgrade your ticket. We've mentioned it in the chat. I've banged on about it time after time after time, and you've been sent at least one email. If you know the parable of the old man and the flood, you're currently on the roof. After today, the tickets are gone. So do not miss out this opportunity to upgrade that ticket and get access to that video content if you haven't already. Now we're gonna have a bit of fun. Welcome to the Netcore Inbox Expo, email expert chilli challenge although So, ladies and gentlemen, are you ready for the first car? In the red corner, translating a degree in law to a career marketing VP of Marketing at your 360 Chair of the UK DMA email marketing council emails original Spice Girl. Welcome Whoa, whoa The Marauder hell you're

in the blue corner. He turned in advanced degree in math. You do a career in tech. He founded sparkpost. He's a board member of Sir conus hailing from the great state of Maryland. He puts this vise in crab. Welcome George the hurricane Schlossnagle. Okay. Ladies and gentlemen, now for the rules of the Tinley challenge, there will be five rounds. Each contestant will be asked a question after they have had one of their magic jelly beans. And in the tradition of the American College games, they will drink while they think but in this case, they will chew while they think. I just couldn't think of a word that rhymes with to that men think anyway. There has to be a good shoe before they can answer. At the end of the five rounds. Whichever contestants are still with us can pitch their business for a maximum of two minutes. If the burn gets to them at any time, they can stop and throw in the towel. Now contestants are you ready for the chilli challenge? Ready Okay, come on guys. We're ready.

Komal Helyer 4:10
Ready

Skip Fidura 4:11
Okay, tougher All right. Question number one Oh you know what? We're I was gonna do a coin flip backstage and I totally forgot so we're gonna go with a Come on. You can choose ladies first or do you differ

Komal Helyer 4:31
or you flipping a coin okay tails Have you got a coin?

Skip Fidura 4:34
I don't even have I kidding. I isn't even locked down for a year. I couldn't find the coin. If I had to. I know you can pick you can go first. A second.

George Schlossnagle 4:44
I can go first.

Skip Fidura 4:45
I'll go first. Okay, you'll go first. So round one. So in each round Komal goes first. GEORGE You go second. Right. So cool. All if you would lift your cup and give it a good shake. Please.

Komal Helyer 4:58
By the way, this is this is what We're using

Skip Fidura 5:02
Oh yes. Wonderful. Tell us tell us what the challenge really is. I don't have the magic beans.

Komal Helyer 5:07
Okay, so these are the flaming five challenge. The Bean Boozled if anyone has had these with the kids, these are the chilling version. There is a warning at the very top extremely hot and spicy. Not for children under 13 years of age. So they're really hot and there's there's one two people five different levels of heat serratia jalapeno Cayenne, habanero and Carolina Reaper. We don't get that.

George Schlossnagle 5:46
So I'm thinking a nanny state aspect to this because my my American fiery five box has no anti children warning on it.

Komal Helyer 5:57
Really? Yeah.

George Schlossnagle 5:59
Yeah, it has an early like our freedom. What's that? I'm sorry, doesn't have an

Skip Fidura 6:05
opt in like he can't give it to someone without permission.

George Schlossnagle 6:08
It does. It does say do not give to persons except with their permission. And only after sharing this warning.

Skip Fidura 6:17
There you go. Okay. All right. Come on. Yeah. So good. So give your cup of fake grab it. And get ready for your first question.

Komal Helyer 6:29
You want to see what this is?

Skip Fidura 6:32
Where it's been, like put it in? Put it in a

George Schlossnagle 6:36
give us a couple of good shoes.

Skip Fidura 6:39
Okay, so the question for round one. Tell us a little bit about yourself name where you grew up. Favourite pet and favourite teacher in school.

Komal Helyer 6:53
Okay, so, my name is Komal Helyer. I was born in Malaysia. I live in England. I've lived in England for 43 years. Oh, my favourite pet I've only ever had one pet. And she's my cat. She's still alive. She's 16 years old. Her name is Star apollonia Madonna. halia don't have a favourite teacher. I don't think I do have a favourite teacher actually. But I was very pleased. When I when my GCSE teacher told me my my English GCSE teacher told me we're not going to pass your English and I passed with two A's. So there you go.

Skip Fidura 7:49
So not your favourite teacher. But the one you like to prove wrong. Excellent. Excellent. Well done. Okay, George over you for round one.

George Schlossnagle 7:59
Awesome. And I just want to note that skip was kind enough to change the rules I think originally we were supposed to proceed to the beans and spice order but I'm colorblind so telling the beans apart is is a little challenging. I have no idea what this what this colour is but maybe maybe come on this.

Komal Helyer 8:20
See hot it might be suratul actually.

Skip Fidura 8:31
So far, so far so good. All right, George. Same same questions to you mate. Tell us a little bit about yourself name where you grew up favourite pet favourite teacher?

George Schlossnagle 8:45
Sure. George Schlossnagle. I grown up sort of up and down the East Coast of the US My father was in the military and so we moved a lot when I was a kid. But I've lived in Maryland for for most of my life. A favourite pet? I guess one of the more interesting things about me is that my my wife and I we have a format so we have allama two alpacas, a mini pig, five chickens, five cats. And probably something else though for goats. So I don't really know that I have a favourite across the lot. The oldest of our of our cats who I don't know exactly how old he is, because he's a he's a rescue but we've had him for about 10 years, whose name is DD which is I think, much much more terse than than other days I guess we have enough that we make up for it in volume.

Skip Fidura 9:53
Fair enough.

George Schlossnagle 9:54
He's He's maybe maybe my favourite and then let's see favourite favourite teacher.

Skip Fidura 10:00
Don't Don't Oh, sorry. Yeah. Good. Oh, yeah.

George Schlossnagle 10:05
Cool. So a favourite teacher I'd probably say was my PhD thesis advisor who Joe Peiffer from, from Brown University who sort of roundabout convinced me to leave academia and to, to, to, to, to follow my follow my passions and do something else.

Skip Fidura 10:33
Fair enough. That's a good one. That's a good one. Okay. Excellent. Thank you both. You're both still standing as it were. So on Taran to come on, because you give us a good shake in and slick. You're like you're being pleased.

Komal Helyer 10:49
Right? I have no idea what that is. I think that might be a habanero. Oh, that's

Skip Fidura 11:04
okay. Okay, okay. All right. So what did you want to be when you grew up? And why?

Komal Helyer 11:14
I always wanted to be on stage. Would you believe it? I hate it now. I absolutely hate it. But when I was younger, I wanted to be in musicals. I wanted to be on stage, I wanted to be a musical style. Still love musicals. But you'd never ever get me up on stage. I ran a burlesque business for a while with a business partner. And she was the host, and I was the organiser and the monitor and she could never get me off on stage. But that's what I wanted to do when I was younger.

Skip Fidura 11:51
That's That's fascinating. That's cool. All right, George. All right. Give us a shake and have your been.

George Schlossnagle 12:01
Let's see. You should. So are the dark ones hotter. The light ones hotter. So I've got a couple here to choose from.

Komal Helyer 12:09
Oh, he went for that really dark one. I think that's the Carolina Reaper.

George Schlossnagle 12:14
All right. Well, let's let's give that a shot. And we'll get that out of the way.

Skip Fidura 12:18
Oh, okay. Good luck. Silence. Yeah. Silence. Okay, George, same question for you. What, what did you want to be when you grew up? And why?

George Schlossnagle 12:36
Well, when I was young, I wanted to be a pilot. And the aforementioned colorblindness sort of took that off the table. And then after that, I wanted to be a mathematician until until I until I didn't. And I guess maybe still figuring out exactly exactly what I'm what I'm good at what I like to do.

Skip Fidura 13:00
Cool, cool. Alright, so we're gonna pick up the pace a little bit. We've got 10 minutes left.

Komal Helyer 13:10
Is anyone watching

Skip Fidura 13:11
actually we got loads of people watching. Well, those people watching we're getting loads of comments in the chat.

George Schlossnagle 13:16
So what's the status and in the world?

Skip Fidura 13:20
Yeah, right. Cool. Give us a shake and give us a beam

Komal Helyer 13:32
that is habanero again.

Skip Fidura 13:39
All right. And your question is so you started burlesque business which is something I did not know about you what got you into email marketing.

Komal Helyer 13:51
By the way, I was trying to get earlier I'm chilling chilli gives me hiccups. So if I start having what got me into email marketing, so I'll skip said I did a lot of great. I did that I didn't want to practice my my farm. And then I got a job working in a marketing team. And then I started sales and I started selling ISDN the modems and all sorts of things like that. Then I got into this is what then I got into just marketing tech in general. And then moved into email marketing. It just sort of happened. It was like most people it was a transition that just happened 18 years ago and stayed. I love it. And

Skip Fidura 14:51
you woke up one day and you're sort of like oh, I guess I'm you know marketer now.

Komal Helyer 14:56
Yeah. And so it was just a bizarre actually. I started doing On the other side, which was list broking. No one wants to talk about that anymore. But that was sort of at 15 to 18 years ago, and then moved into the more serious side of CRM. So

Skip Fidura 15:15
all right, excellent. Thank you. Come on, George. Give us a shake. Give us a bead and tell us how give us a good couple of good shoes, obviously and then tell us what got you in email marketing.

George Schlossnagle 15:33
Like this is the jalapeno. So in the late 90s, I was working with my brother we had a consulting company doing like helping people scale properties that had been built, you know, before the the big original dot boom, and helping them scale that and, and so we helped them, like manage and re architect and engineer those systems. And we had some customers who were very large b2c mailers. And they were really struggling with technology choices, and there weren't any really good, either commercial or open source technologies for large scale mail. And so both of us came from a from an open source software background, figured that this was an engineering problem that we could tackle and and that's kind of how it how it all started. You know, 2822 years ago now.

Skip Fidura 16:27
Cool, Excellent. Excellent. Okay, now we're getting into the last two rounds. tough, tough. Two questions. So come on, give us give us a good shake. And pick your being.

George Schlossnagle 16:45
That looks like you got habanero again. That's like the one colour I can see really well out of out of these lots.

Skip Fidura 16:53
That's great. That's green. Come while you're on mute.

Komal Helyer 17:00
jalapeno.

Skip Fidura 17:02
Okay, so your question is this. In the TV show life on Mars, both the UK and American versions, this detective Sam Tyler is hit by a car and transported back to 1973. How would Sam Tyler describe? Or how would you in that situation? probably easier. Describe email in a way that people in 1973 could understand.

Komal Helyer 17:29
Oh, my goodness. Well, that's a really hard 119 73 I wasn't born then. wasn't even born, then.

Skip Fidura 17:47
Change it to your grandparents, your great grandpa, somebody who hasn't ever used email doesn't know anything about email or computers or the internet?

Komal Helyer 18:00
How would you describe so it's a way of communicating with somebody? So what was that thing called? where people could? Oh, I don't even know. I don't know. I'm stuck. How do you? Alright,

Skip Fidura 18:17
well, George, give us a bean. And it's same question to you. How would you describe email to someone who doesn't know anything about computers?

George Schlossnagle 18:31
All right, well, I guess I would say, in the future, we're all going to have these devices that allow us access to lots of information and the ability to connect with basically anyone else on the planet. And on those devices will have a way very similar to sending letters now, except that it happens instantaneously. So it can be hard to imagine. But if you think of, you know, your own grandparents, Mr. grandparent, and what they had as they moved from letters to the, to the Telegraph, or to the telephone, you know, sort of a similar transition where you'll be able to send communications to anyone else on the planet and have them arrive basically instantaneously.

Skip Fidura 19:19
I think I think I was just an extra minutes to think about it. That's true. Okay, that's a good point.

So true or false. Okay.

You're up again to Komal has the same benefit for round five last round? Yeah, absolutely. And I'm going to need pretty quick answers for this one if you want a chance to promote your companies. Okay, so last question. Which is George pointed out was was going to be described a colour but I thought that was inappropriate or totally an For him so the question for both of you is this. George? camels pet is a cat. Describe a cat to someone who's never experienced cat.

George Schlossnagle 20:13
Wow. Um, do they know other animals? Like a dog? Can I use a dog as a reference point?

Skip Fidura 20:24
No, I think I think like an alien has never been to this country. They never been to this planet, they just land on this planet. So you don't know what they have a reference to? And they don't yet.

George Schlossnagle 20:32
Got it. I would say that a cat is a is another intelligent life form that that we can't directly communicate with. But that lives with us and has the personality of like a middle aged person.

Skip Fidura 20:57
My cat I don't think like you anymore. That's no Well yeah, actually, he's very vocal. All right, come on the last last round for you give us a shake and give us a bean. And now you're still at the slight disadvantage. Okay, give us some some good shoes. There you go. You're in a slight disadvantage because shortlisted all kinds of animals. So I, I went with the first 20 listed. So George has a llama, or a Yama in the Spanish. Describe a llama to someone who's never seen one. Or you know, at any experience with such a thing.

Komal Helyer 21:42
Okay, so alarm is a bit. ly like a wuling Mini journal. They think giraffes know. Let's see nothing. What? Okay, imagine a creature with four legs. Very short legs. Fluffy, fluffy. And a really long neck. And two pointy ears. That's alarma

Skip Fidura 22:18
that's pretty good. Well done. We both both of you. You made it through all five rounds. Congratulations. The crowd is going is going wild. And the comment in the chat is for a llama is It's so fluffy. So he got it right. Yeah, smash it. So since you're on the screen, Kemal, you want to give us a quick little quick little plug for pure 360

Komal Helyer 22:44
Yes, like he very much so pure360 is a marketing technology company, providing multi channel data and marketing solutions to help the UK leading and growing brands to get better results. We provide you come up to us with an unrivalled combination of an all in one AI marketing platform, which enables brands to better integrate, analyse, personalise and deliver and also already industry leading consultancy through our proprietary maturity module. We're focused on accelerating customer results across email, mobile, web and social and we deliver best in class results for over 1000 companies in the UK across ecommerce. fmcg Publishing travel. And clients include the range Wagamama has grown the team Whirlpool reach, and loads more were writers number one email marketing, Gartner digital markets and high performance email marketing. And we were really proud to be named as finalists at Brighton and Hove Business Awards in 2018.

Skip Fidura 23:59
Good for you. A quick question for you though. global audience. You mentioned a lot about UK clients do you sell outside the UK at all? We do American client

Komal Helyer 24:11
mostly in the UK. But we do we do have some European clients. But generally we are a UK based business servicing UK businesses.

Skip Fidura 24:22
There's nothing wrong with that. I just want to make sure there was clarity. George, over to you two minutes.

George Schlossnagle 24:30
Awesome. So at sparkpost we do email. We boost email engagement and ROI with world class sending and deep deliverability analytics. We facilitate the sending of about 40% of the world's commercial mail. So about 7 trillion mails a year on behalf of the most sophisticated email senders like Pinterest, Uber, LinkedIn and power. Many of the large Mar tech companies such as Oracle, Adobe and Salesforce Because we see so much email traffic, we understand what works and what doesn't. And we can help companies drive better email performance. And keep it short.

Skip Fidura 25:11
Right, perfect. Well done, well done. Alright, so thank you all.

Komal Helyer 25:18
Thanks, Skip. That was really cool.

Skip Fidura 25:21
I'm glad you enjoyed that. Thank you, George.

George Schlossnagle 25:24
Thank you very much. That was That was great. These are starting to catch up with me a little bit. I look forward to feeding them to my children now. I'm over the age of 13. So

Skip Fidura 25:33
it's okay over the age of 13. And, and only with their permission. Excellent. And thank you, everybody for all your participation and support throughout the conference. Now we've got we're not done. We've got great content throughout the rest of the day with keynotes from both dela quist and a promotion. And don't forget to join us at the entertainment stage at 5pm on East Coast for a bangin set from CEO founder, thought leader and all around great guy Elliott Ross. Unfortunately, that's it for me. I really enjoyed my time here. In the conference, the Netcore Inbox Expo from I just totally blanked for the bone Rs, email expert. Thank you for the voters from knowing Andrew. It's been a long couple of days and I really need a break. So as I said, that's it for me. Thank you very much. Stay safe and make good choices.

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