Non Human Interactions and Mitigating Bot Click Activity

Jakub Olexa, Founder & CEO at Mailkit

Non-human interactions are a serious problem for email marketers and email deliverability.

Whether you are tackling this problem for your own program or as someone responsible for generating reports for others within your own product or SaaS platform get yourself up to speed with Apple MPP and more.You will have heard about the Apple changes, automated opens and renders and similar issues.

You may have also seen suspicious click activity. This can be price comparison engines and email powered AI bots from online commerce vendors like Amazon, they could be online email campaign archives, spam and malware testing from email security and anti-spam vendors.

All manner of machines and bots are opening emails and clicking on them.These fake opens and clicks made by automated computer programs or robots that artificially inflate email open rates and the links in emails clicked.

Non-human Interactions can destroy your A/B testing and wreak havoc with KPI lead marketing programs.Best practice for keeping your email program healthy and your business dashboards meaningful is to screen out non-human interactions as early as possible.Tips from someone who has given this a lot of thought.