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Presented by: Loïc Péron
Loïc will share some best practices and the results of a benchmark research Validity conducted in 4 major European countries.
Loïc Péron, Director – Digital & CRM, Validity
Loïc has been working in the CRM world, customer loyalty and data for nearly 18 years, holding various responsibilities in sectors such as the automotive and tourism. He is now in charge of Validity’s customer support service, working closely with major e-commerce players in Europe. In a context where consumers express the desire to personalise communications but also to commit to protect their data (GDPR), Loïc and his team advise brands on how to optimise their data and email marketing strategies.