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Speaker/s name

Cyrill Gross

Description

Cyrill Gross, Lead developer & Partner, mailix by Mayoris You will not believe what is possible within an email. Delegates will learn: What can be done in email to make it interactive and how What cannot be done within an email and why How to identify if interactive email is an option for your enterprise

Video URL

https://vimeo.com/661623596

Transcript

Transcript:

an email. WebGL, for example, won't work. So you can't make like full animations and augmented reality. And that stuff that won't work. But there is a lot of like, interactive things with swapping, changing, choosing image galleries is one of the simpler cases. Then choose one of those to make a pilot, make a pilot campaign, set it up with your developers with your partners, I can give a hand to to create this kind of the first pilot email that define measures defined probes. What do you how you measure the success, validate and analyze, check whether it brought up lift, maybe check how you could make it better for a production rollout. And then roll it out into your email marketing, Omni channel marketing automation, Customer Success Customer Experience Program. It is as I said before, it's not cheap, it's a bit more complex. So I put together a decision tree, how you can get how you can decide whether you want to do it or not. which way you want to do it. The first for sure. I mean, in Switzerland is a big problem in other countries, mainly the US it's not a big deal, you usually have large list size, we have Roger smallest size. So if you're if your list is just like two 3000 recipients, it's maybe not maybe not worth maybe you should first invest in gather in expanding your list. But if you have enough subscribers, you have to consider what kind of email client they are using. I always call this know your audience know what they are using where they are reading when they're reading to decide whether it's worth in most cases it is, even if you have a bit less than half using Apple devices. It's so okay, it's so brings up lift, then, do I have enough potential for for uplift if I, for example, if I sell a product that costs just one euro? It might not pay out. But if you have a product that costs 10 101,000 Euro, then it it will it will well pay off. And if you say okay, I have answered all the questions. I have enough people I have enough. They use the right clients. And I have the products for it. And it's important. It's mainly where it mainly works with with fast moving consumer goods with low involvement products. Something I see I want I click I buy. Like, the quicker the decision, the better. The interactive version works, or is like with a survey. Don't put the survey with like 100 questions in an email that will blast your email and the users won't like it. I always say maximum 10 questions for options, maybe five options per question. The other side is a brand if it's a branding campaign, it's really you want to make a lighthouse campaign something really cool something that looks fancy something that creates a wow effect in the inbox. Then you have to consider where are the limitations or the constraints. Which What do I need to to do to get the design running you need to Adjust with the designers it's okay to use these or that. But if that is okay, if you get the budget, then you can do that. We have recently done a pretty cool campaign for a Maitre German car manufacturer that incorporated as well. So lauric mo Tex. That was a topic before how you can make it work in dark mode. For those for the coders among us, if you want to make an email, not changing in dark mode, use gradients suspect ground with the two colors of the gradient are the same because gradients are not inverted in dark mode. And on Outlook, you can say you can put the dark gradient overlay over the text. That's the that does the trick pretty well. on Gmail, you need to use some blending mode definitions on on Deaf tax. There are hacks around if you want to know then can you might drop me a line or you can it's as well in on the net. There are several blogs about it. That's just a small bracket. And that's actually all for me. One last thing I have this presentation I was running is actually an interactive email. I couldn't run it from the mailbox because I cannot hide the email list and the space is a bit annoying. But you can get this presentation right online. And if you click on the email icon on the top on the top right, you can send it directly to your own inbox.

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