Creating an email marketing plan for dating industry might be a challenging task. There are several aspects should be taken into the consideration. Just a few to name: ESP challenges, email creatives, deliverability, engagement. As always it is important to be creative in founding the right solution.
1. Choosing the right ESP for your email program
2. Analyzing and segmenting the list
3. Deliverability in dating
Tali Hasanov, Principal, Certified Digital Marketing Consultant, WSI Digital Path
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field, she has been able to stay several steps ahead of the mainstream trends. But perhaps more than anything, Tali just simply love digital marketing! It’s both a creative and business discipline, a dual role that lets her tap into the multidimensional skill sets. At the same time, she thinks analytically and focuses a great deal of attention on the functionality and tracking of her clients’ campaigns – making certain that they are optimized, precisely calibrated, and geared to driving maximum ROI. As the business owner at WSI Digital Path, Vaughan, Tali takes great pride in delivering powerful but cost-effective solutions for her clients.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.