A Privacy Primer for Enterprise Data Stewards

Andrew Bonar 0:00
Well, I'm really looking forward this presentation, then it's never to lose anything but pure value. So without further ado, over to you, Dennis,

Dennis Dayman 0:07
thank you, my friend. Thank you very much. Well, good morning, everybody as we are working it's what? It's tired. It's Sorry, guys. The PowerPoint is working, or Google is working on Oh, that's why it's in Google. Let's see if we can get this to come up here. Well, I guess why Andrews?

Andrew Bonar 0:28
Okay. Tell us a little bit about what we're planning for.

Dennis Dayman 0:32
Yeah. So you know, Mike's coming back again, you know, we've all tired of being at home and doing all this remote. But as some of you guys know, Mogh is 15 plus your organism started by a lot of us who actually like myself used to be on the anti spam side. So I used to be the person that used to block all your email, so you can blame me. But, but we originally created mog to help share data between the internet service providers back in the day, when it came to spammers that were abusing our networks. Since that time period, a lot of us that are in the room, have actually changed mog a bit to include other organizations, the senders themselves, the anti spam organizations, which might be like, you know, the, the vital retros, the the b2b platforms that are out there, we brought everyone in together, because really, the problem of the internet just isn't on one side, right, we're trying to solve a problem of making sure that the internet is still usable by all of us, you know, as Andrew and the rest of you guys know, at least what I've been doing. And I'm Andrew said, old, I am old, I've been doing this now about 25 years, I come from the old days of bulletin board systems and modems. But the way that we use email today, like it was never developed for the types of users that we have today. So log itself is continuing to make sure that it's still protected and still usable. And for this upcoming log, we're looking at, you know, continuing that sort of mantra and making sure that we continue to protect it. Yeah, they do

Andrew Bonar 1:56
extremely valuable. Well, I would say that my career was sped up by that seniors

taking the extra five to 10 years to make contacts, making relationships, friendships, I don't know, if you can make that I would make it physically but they do do it hybrid services, we

conducted customer results of value, virtual sessions. What else can you talk about? where's it gonna be?

Dennis Dayman 2:27
So usually, every February we try to do Mogh in San Francisco, the reason being is for at least on the United States side, that's a huge tech sector for us. And it's usually our largest event, we're still hoping to have a semi large event. I don't know if we'll end up having the same numbers as usual. But, you know, we're going to try to try to do that. We're also still planning for the eventualities in case something does occur. We're looking at also a hybrid version where we can have folks come in remotely if you can't make it especially if you're from a country that's going to be problematic. And then again, I'm also planning to make sure that we can do a virtual event we have to completely flip in January I'm gonna go Oh, pause we need to we need to do this remotely again.

Yeah yeah. Yeah other side too and we're gonna have to run this a little bit early. issues, so we are right on time, which is fine.

It's always the privacy stuff that has the problems. See ya.

Andrew Bonar 3:45
Again, everyone's hearing I think we're ready to go with this one. If anyone has any questions, the worst some problems with the internet this morning, I should mention this. So the hotel had a power failure power cut out last night. And some of the routers and modems had some issues. So tech support been going around today, restarting them. For me personally, I found I had to restart my devices to be able to reconnect to the hotel internet. So if you're having that problem, try restarting your device and you should be able to reconnect to the internet. So if you've had issues with the internet, that was due to a power failure last night, and some problems with the routers around the hotel. Any other notes at midday, we'll be going downstairs into the gardens looks fairly good weather. And so yes, at midday downstairs, we'll have coffee and snacks. And then back upstairs for just three or four more sessions. And at two o'clock, we will wrap up so midday for the refreshments downstairs 2pm for the wrap up, and then there'll be people in reception, drinking in the bar area, and about six, somewhere between six and 630. If you could meet us in reception, if you'd like to go out this evening, we'd love to have you join us, we're just gonna go down the road, it's a walk, it's less than five minutes, and it's fantastic indoor outdoor location. So if you're concerned about making sure that there's lots of air and stuff, there won't be an issue. And other things to know, oh, there's lots of people watching online, I keep looking at the room. And I'm so caught up with what's happening here. And in person I keep forgetting there's like 300 people online asking questions, really enjoying things. And for those that have joined us online, thank you so much. I wish you could have been here, I completely understand the reasons why so many of you have had to swap to watching online rather than being here, completely respect that and do hope that you'll be able to make it to a future in person in box Expo. And I suppose, don't like doing this. But we should promote a little bit about what we do. I work for email expert, Nelly bone are sent there is the managing director. She's the boss, I'm the face. But we only managed to do things like this because they're losing control. And make sure that we keep on track. We have three events that we do. We have inbox Expo, we have deliverability Summit, which is super, super geeky and focused purely on delivery and deliverability. And we also have the festival of email, which is supposed to be loads of fun. And we take into account all sorts of things at the festival via email. And we have live singers and we have live performers. And you wouldn't believe how many people in email are really, really creative and do things like play ukulele play in bands and all the rest of it and poets and more. So we give them a stage at vessel of email, tentatively planned March 2022, in London,

June, end of June, beginning of July, Amsterdam or Rotterdam. And then towards the end of the year, we'll be back in the US. So you can keep an eye out when he met expert.com. Or keep an eye out on deliverability summit.com, festival gmail.com and inbox expo.com. For updates, you can sign up for our list, I believe, email expert.com if you look hard enough, and we should make that easier for people that spend their life in email, we are really really bad at some following the advice that we try and share with you I wish we had the time we were a really, really small team on half of it. So I hope you can forgive us the little issues we had over the last three days. This is our first in person event that we've put together and actually been here physically present. We're really proud of the speakers that we've managed to bring together. Really proud. I think Nellie told me yesterday there's 21 nationalities present and over eight languages spoken by the delegates. So I'm really really happy at what we've managed to pull together here. And I'm really glad that everyone's been been here so I think were their data and now the just working on the live stream. So we do love those 300 people that are online and are extremely grateful you need to go full screen. Yep, you go and Um, yeah. How much more real can we get than this? You're good to go. Okay, yeah. Okay. Without further ado, Dennis Damon,

Dennis Dayman 10:11
thank you. Alright, well, thank you for your patience, there seems to be a little bit of problem with PowerPoint as swear, this is not an issue with a privacy plug in or anything on my laptop. Alright, so today we're gonna talk a little bit about getting ready for, for big changes to data privacy, as Andrew had said, I've been in the industry now about 25 years, I'm the Chief Privacy chief security officer. So I don't know about you guys. But I wake up every morning, and I make sure that I read every single privacy policy that I come across, because it's what I do not really. But I'm sure that that's what everybody else thinks that I do. But, again, I've been doing this for quite a number of years. And what I wanted to do is kind of, to be honest, set the stage a little bit of sense, right. We've had some great discussions yesterday, I heard the term privacy a couple of times, lb just gave a great presentation about anti spam and other issues that we have to deal with. But what I wanted to start with the sort of, you know, the understanding about the data driven economy that we all live in today, right? We know that today, right? Our economy is increasingly driven by the free flow of data that's out there, right? You know, and that driving force that's out there, right, and I can't get this remote to work here. So I'm gonna have to just plug it here. I'm sorry, folks, that that data driven advertising that we all put out there today is what subsidizes a lot of the technologies and services that our consumers rely on, especially those that we want for free. Right. Nobody wants to pay for stuff. Now yesterday, I know it was discussed. I think it was K that had mentioned that a lot of us are not willing to pay for these technologies nowadays, because it's become a part of our lives. But still, I think a lot of people like even like my kids like to see things that are free to advertising powers, if you will, that growth of the internet with tools and other things as well. And that yet, right, that, again, allows those consumers to access that information. Now, if you take a look at sort of the economy in the US, right, that ad supported internet today, has created around almost 12 million jobs that's out there today. If you go further than that, in terms of the US economy, it has contributed around $2.1 trillion to that US economy that's actually doubled between 2016 and 2018. And now makes the internet the fourth largest sector out there for the US side of things go further than that. In the US, it's also accounted for about 11% of our gross domestic products that are out there, right? If you look at it from a global perspective, right, the the transatlantic data flows, right? data transfers between the US and the EU is worth trillions of dollars, right $7 trillion that's out there. And that those global data flows now contribute more to that global growth, right, than the global trade in goods today. And that, if you look at sort of the international trade, right, by data, right, that's reaching around $700 billion, and exports from the US, and nearly 500 of that comes back into the US as imports. And that half of all those data flows are both between the US and Europe are now trans. Atlantic. Sorry, yeah, transatlantic data flows. When you look at the last couple of years, we transferred 55% More data between the US in the EU than we did between Asia, right. In fact, between the US and Asia, it was 40% between Latin America, it was a little bit less. So our relationship between the EU in the US is very strong in terms of how the Internet drives the economies between us today. Now, I'm going to ask this question, and I know that a lot of marketers might be in the room might be going, Yeah, I don't know if there's such thing as too much data, right? I don't know if there is either. But for some of us, we kind of think that way. When you look at sort of the how much data that we create, we create about 2.2 2.5 quintillion bytes of data per day. That's so much data, that 90% of the data that we hold on consumers and technologies and other things, but 90% of that was created just in the last two years alone. Now, I know that for some of you guys, as we're looking at this, you know, who are also probably a little bit more geekier than I am. When you look at that amount of numbers in the US, that's a one followed by 18 zeros and then the EU, right in the UK, excuse me, that's a one followed by 30 zeros. That's a lot of data guys that we're collecting on individuals every single day and trying to do something about it. Now, the now the other thing about this, by the way, as I'm thinking about this, as I'm sitting here is the other thing, too, is that this creates a lot of substantive challenges to us as consumers as businesses, right? How do we host it? How do we go through it? A lot of the data is actually even unstructured. But it also presents a lot of concerns, as we know by the regulators that are out there. Now also the data itself hasn't come on. Suddenly. I know that a lot of us are carrying these devices in our pockets right now. This is and something new, right data has been around for decades, right? So you can't really sort of blame even this device that's on my wrist for creating that sort of issue that's out there.

It's not working for some reason, so. So when you look at sort of the data that we leave behind, right? It's like, you know, Hansel and Gretel right, you know, are some of the old stories that we grew up with, right? We leave little, you know, breadcrumb trails around there, everything that we do leaves data somewhere, right? So you kind of think about this and kind of go well, so every time I posted a picture here, why was at the event is now gone around the internet, and is now out there for the rest of the world to see and probably will not be deleted anytime soon. There it goes. Alright, so this is actually our was a picture of my wife's desktop at one time, she was actually in the back room, so I'm calling her out. But, you know, for those that know me, we have twin sons, and over the years, right, she's collected everything. She's collected pictures, you know, classroom, you know, assignments and stuff. And this is kind of what happens to us, right? I mean, who doesn't have a desktop like this, right. But when you sort of take a look at it, right, there toss, which some of you guys know, is a data storage company, right? And they did a study a couple of years ago that said that 85% Of all the data that we store today, as companies is redundant, it's trivial, right? It's obsolete, right? And in most cases for us, right? You know, it's, it's been a sort of, you know, issue because of the cost of storage, right? Think about this for one second, this device that I hold in my hand, I bought off of amazon for 9095, it's about a terabytes is a terabyte drive, this thing now holds just about as much data as that laptop does, right. So because of these devices, this allows us to hoard data day in and day out in terms of what we're doing in our lives. But the other problem with this is it makes it much easier for hackers and other companies to misuse that data, either inadvertently by accident, whatever, right? But they will, you know, overuse that data. The other thing too, is because that cheaper storage has happened. We're also replacing these devices every couple of years, I have to buy a new phone for my wife almost every year, every two years, because she loves to hold on to her photos, right? So I continually upgrade her devices. But then if she loses this device, if it's not backed up properly, right, then we're losing a lot of information. But what that data, right, that data is powerful. And with that comes a huge responsibility for everybody in this room, not just because you may be a marketer or otherwise, but because everybody here in your own right is a data steward, meaning that whether you're in sales, you're in marketing, you're in HR, otherwise, you have to be sure that you use that data appropriately. Right? That, that you have to also ensure that the actions that you take on that data marketing or otherwise, that you don't do something by accident, right, and that you use that data appropriately, right? And that if you do something like that, what does that mean for you in the long run?

Now, here's the depressing news, right? So if you think about it for a second, you open up a newspaper. For those who don't know what a newspaper is, it used to be a piece of paper that you would read everything, except now you don't have tablets, right? But I woke up this morning, rolled over grabbed my phone, and I look at the news every single day. And it screams data breach, it screams misuse of data x, ext it just it constantly says companies that we trusted with that data have done something bad with it. And I'm a little bit tired of that. I know a lot of you guys are as well, right? So we have to sort of then think, well, then what are we doing with this data? Like? Do consumers really trust us anymore? Right? And I don't know if they do. So now what I want to do is quickly talk about where does privacy come from right? To kind of set the level in terms of like, privacy isn't something new that just came up in the recent years. But privacy laws actually came around in the 18th century, believe it or not, okay, it was with things that were important to us mail and other private items. And then it expanded into these surveys, right or these census things right. For a lot of us. The original surveys and Census Bureau's that were out there only asked for questions. And within less than 100 years, 100 years, they went from four questions to 140 question asking personal information about who we are, and what we're doing with our lives and what we're like where we live, all that sort of stuff. Now in the US, it's framed, believe it or not, in the Fourth Amendment of the Constitution, that the right of the people to be secure in their persons houses, papers and effects, against unreasonable searches and seizures yourself shall not be violated. So again, this isn't something new that's come up in the US it's been around for a while. Now, unfortunately, in the EU, it's unfortunately a tad bit darker, right? World War Two ushered in the worst application or data from from individuals or massive data collections that were out there. Unfortunately, the Nazis had you As the data to fair out, you know certain minorities, right the Jewish and forced them into labor and extermination camps right. And it became apparent at that one point that major list creation was problematic. This is why Germany as one, one country of the EU alone has some of the most strictest regulations because they do not want to go back down this route. And I don't blame them one bit. So but then if you can look at it from a different perspective, it also happens within what we do in healthcare, right, informed consent was originally developed as well, for those rare things, right? You think and you would hope that when you go see your doctor, right, that you're going to go there, and you're going to entrust that individual with those most intimate physical and details about your life, right. And if you don't do this, and don't give them the right information, you might die. If you don't get diagnosed properly, right, you don't get the right medicines, right. So you're not really gonna lie to your doctor that you've got some sort of rash that could potentially kill you, right? Who wants to do that. And we know that we can trust those doctors because of things like the Hippocratic Oath. This was created in the fifth century before Christ, it's one of the oldest, you know, policies that's out there. And this is a framework and ethical framework between you and your doctor. And that while you're giving them all this information, that you're going to trust, that they're going to use that information for the only purposes of diagnosing your health, right, and that they will do no harm, and that they will not misuse this information. And this is one oath that is universally utilized and accepted globally, not EU, not the US, not Asia, but around the world. And so if you sort of look at like technology today, right? You have to admit, we all have to admit here that we don't need these technologies, okay? I don't necessarily have to go home and use that technology to survive, right? Because again, like in healthcare, if you don't use those technologies, or talk to your doctor, right, you won't die from not using, you know, a newer technologies, right? So for those that remember this, right, how many of you remember this movie way back when this is my wife's like one of her favorite movies? Right? Okay. This, we used to pay for this, right? We used to pay a couple of dollars a month to have internet access. We were okay with it. There wasn't a whole lot of advertising within America Online back then. Right. But now these services are free. And so with free becomes an issue of, again, giving up that data to be able to get those free services.

So again, I asked the question like, how will we live? Right? Believe it or not, this used to be the way that we used to keep our shopping list together. Okay, this is from the 1940s, right? It's a shopping list, it has a little thing on the side that you kind of go back and forth. And you decide what you're going to buy or what you need to do, versus going to the I don't have one of these fridges, by the way. But I mean, now our fridge just tell us what's there and what's not there anymore. Now, what's funny about this, by the way, is if you look very carefully, it says kept up with a C, I thought that was kind of weird, I didn't realize it was that it was spelled that way the first time. And then the other one that I saw this morning was at the very bottom, it's actually says frozen food. So 1940s, you were concerned about frozen food, but anyways, but this is how fast and how quickly, technology has worked for us, right? But I don't have to go to Alexa and say, Hey, Alexa, put milk on the shopping list. My wife does this all the time. I already know that when I leave work or something else, I can go by the store and then look at the list on this device. Whereas when I first started growing up, if I left that list written down on a piece of paper at home, I'd have to go home to get it right, this becomes easy for me. But we also have to realize that these things aren't necessary. Now, I'm not sure how many you guys actually enjoy going to the mall now at Christmas. I don't we all use Amazon. But again, I won't die from not using a technology, right? I won't, you know, lose any sort of, you know, I guess personal data, I guess to some extent, right, depending on what I'm buying. But we decided to use these technologies because they're embedded in the modern fabric of our lives. Because again, like I keep mentioning, like when healthcare as an example, again, if you don't use these technologies and don't talk about data, right, then you won't die or that you might die from those sorts of things if you don't give up that information. So just as a quick thing here, right? These are companies that changed the digital landscape for us, right YouTube, right? Google bought the small company, right with little revenue for almost $2 billion. Facebook bought Instagram for $1 billion when it had zero in sales. And in 2014, Facebook bought WhatsApp for 19 billion, which had around 20 million of sales that previous years. These are companies that today we use in our marketing lives. But if they didn't happen, what would what would things look like? I don't know. But one of the things that I love to say is that how do we pay them in terms of consumers, right? And what I like to say is that privacy today is the currency that we pay to engage in this digital ecosystem, right? What we have our names or social security numbers or habits is what we're now giving out to get these free services, but people need to now trust so that when they go online that they can count on us that they can count on the privacy that we're giving them. Right. And we know that just in America alone, that 80% of people write support making it illegal for companies to sell or to share that information, right? And that 80% of them believe that they should have control over that information as well. So that's got to tell you something, right? But at the same time, right in that consent, landscape, right, that's out there, the legislative landscape, we're seeing major changes happening every single day, right? It's no longer that what you have on me is my email address or my name or my phone number. It's now consider PII. Right, that's everything that's out there. And then you have all these laws and regulations. You have castle and Canada, Pipat. and Canada, tons a US federal, US federal and state laws, California, we now have something called CCPA, Brazil, right? There's all these different regulations that are coming out, because again, the regulators are sort of tired of what's happening. And so you look at things like GDPR, right? It was an opportunity to trim the fat, as they say, right, it put control back into the consumers hands and put regulations around us as companies on what we could do with data.

And again, this continues throughout the world, not just here in Europe, but in Brazil, Thailand, South Korea, right. There are a tons of new data regulations that are coming online every single day that impact you, as marketers, as brands as platforms in terms of what you can and can't do. And then you have tons of privacy enforcement that's happening here as well within the EU. In the US, though, we're a little bit tired of it as well, right. But it's still in the in the US. We still don't do things right. I'll be honest with there. But in 2019, prior to the pandemic, the Federal Trade Commission had held a set of hearings and discussions on platforms, competitors, and vertical mergers that were out there. And even within the privacy within the US, right, there's no federal front that's actually been pushed forward in terms of privacy, right. There's no major law that comprehensively governs what we do. From a perspective of privacy, we tend to sectorial eyes, those regulations, the Fair Credit Act, the gramm leach Bliley Act, the HIPAA Act or the health care act and tons of other acts that are out there. And we even make it even more confusing within within the US, right, we also have what's called CCPA, right? That's a brand new state law. And for those who don't remember, we have 50 states in the US, right, we're now bringing on probably our eighth or ninth state right now that has put together its own privacy protections that are out there. And then California even made it even more confusing, they have not only went from CCPA, but then they created something called CPRA. And so they continue to add a lot of sort of, sort of regulations for us have to jump through. And then in 2020, alone, these are all the different state bills that were also brought forth, right? These are all the different hoops that they want you to jump through in the United States when it comes to privacy. So the question that I asked of everybody in the room is, are you a lawyer? No, you're not not, neither are our consumers. And they shouldn't have to be dealing with this with with CCPA, with GDPR, with all these different regulations that are out there. And so what's needed is standards, right? Without a consistent global privacy standard out there, right, it will continue to cause consumer confusion, to meet, to fail to meet consumers expectations around digital privacy, to continue to present substantive challenges for you as well to comply with all these different regulations, and to standardize privacy protections around around the country. And so we have to think about it from marketers is that the consumer choices must be clear and manageable, that's out there. And what I'd like to say is that hyper Transparency is key and all this without when you're doing data. And so consent today has to be freely given has to be free formed, has to require a positive action opt in, not opt out, right have to be granular, right, separate consent for distinctive activities. And this isn't about informed consent versus Express anymore. It's about explicit consent. And things like this, again, pre checkboxes are no longer allowed and shouldn't be allowed. And despite the divided governments that are out there today, right, momentum is building behind the idea of global privacy regulations out there. And that privacy advocates and their industry itself is recognizing that value of a single standard. And at the passage of these different countries, laws and state regulations will prove unworkable if we don't come together as a industry. And so I say that for the marketers, you need to have some responsibility behind this. And we have seen this as well with an apple right as an example. Apple was the first company in 2019 to actually use this as an advertising perspective. They basically said that these devices that we hold in our hand belong to us and the data that's on here is ours and they will not interfere and they will not let governments look at that information. And then they did it again to you guys this past year. Right. We've been talking about this a lot here at the event, right mail protection, privacy, but this is a good thing because Apple decided to take this on they retired Waiting for the government's to come together, they were tired of waiting for the marketers to do something about it. And so we have to do is to restore the digital dignity back to the consumers that are out there, right? We have to work together as an industry, right to put the consumer first to put me first to put my wife first, when it comes to that data to put my children first when it comes to this sort of stuff.

Now, I'm going to say something very controversial, right? I don't think that highly targeted advertising isn't necessary to support the Free Web, right? It should not be the role of marketers, sorry, it should not be the role of consumers to make the marketers job easier today, right? There is evidence that you really don't have to use targeted advertising, to do the things that we need to do. And that, again, privacy shifts meant, or sorry, that privacy shifts, meaning that that relies solely on advertising, for revenues, or at risks and that businesses must adapt by our businesses must adapt, including by charging subscription fees and using other things as well to help serve those ads that are out there. So what is needed regulatory wise here, and I'm kind of getting the flag here that we need to end up here. So I apologize, I know we've started a little bit late. Okay. So what is needed regulatory wise, right? What is needed is strong privacy rules that will continue to ensure our economic growth that are out there, right. And that do not cut out the innovations that we're trying to bring to consumers today. And that those regulators have to look at that paradigm that's out there, that will not threaten those goods and services by completely cutting us off, right. And that, again, those things that we need to do will allow those consumers to rely on those free technologies that are out there. So I know you're thinking, you're sitting here looking at this kind of going, alright, this is a pain in the ass dentists like really seriously, like, like, I need to run my business, and you can still run your business, right? I think there's a couple of things that you guys need to think about. As you guys head home over the next couple of days, I'll give you a very quick checklist of 10 things, go back and sort of do an internal review of your privacy practices and what PII is being collected and understand the scope of it, why you need it, how long you're holding on to that information, and what the purpose is, right? And to make sure that you update those privacy policies to put the consumer first, not you, when you look at GDPR. Right, they talk about that balance, that privacy balance, whose best legitimate interest, is the data collection you're about to do in Is it yours? Or is it the consumers, it always should be the consumers, not yours. And the hardest thing is to then delete what you don't need. Right? That is one of the hardest things that's out there. And then the other five pieces that I would tell you to go back and sort of take a look at right now are these things, right? Have policies and training with the organization become that dude, that data steward that I talked about become that privacy person, right? That's pushing the stuff for whether you're in sales, whether you're in marketing, whether you're the IT person, become that person that says, hey, I need to think about privacy, privacy, by design, I need to build into my processes, privacy first, when I build this product or service, am I putting privacy first, right? But train all those people and make sure that they're also understand that they have the ability and the rights to say, stop? Hey, this is not right, this is wrong. Right? I find that most businesses basically look at their employees and say, it's the lawyers job to figure this out. And it shouldn't be, it should be all of our jobs when it comes to this. So what happens now? Well, I can tell you that I ordered a chicken and an egg from Amazon. So I'll let you know which one comes first. I just don't know what's going to happen to be completely honest. Right? I can tell you that doing nothing is worse than something. And something today is completely confusing by all the different regulations that I showed you and all the different things we have to think about when it comes to why we collect data and how we're using it. Right. And it's really too soon to say whether any sort of interoperable global privacy regulations will be enacted anytime soon. But there is substantial disagreements on many of the issues and nothing has come across as a front runner. And these different laws will continue to create that consumer confusion and it will cause you more confusion in terms of your businesses. And it's not going to disappear anytime soon. And again, because that existing privacy patchwork that's out there isn't going to be doing much for us at all. So I would tell you that now is the time to restore that digital dignity for all of us and for the people that we think about today. Right? And that, again, those regulators must show that leadership and pass comprehensive privacy regulations that again, won't stop technology that won't stop growth, that won't stop our businesses that will keep that economy moving forward. Right. So I implore you to go back and to start thinking about privacy that privacy isn't something new. Privacy has been around for a very long time. We're just either not used to thinking about it daily. We're used to thinking about putting our needs before our consumers and our revenues. But I will tell you that now's the time to go back and to change this before the regulator's come in and even make this any more confusing for us. So with that, I'll stop up, I would like to thank Scott Hardegree, for having me here as well. Thank you for sponsoring this session. I really appreciate it. And with that, I know we don't have any time for questions because we're running behind. So

Andrew Bonar 35:11
thank you so much, Dennis. Thank you so much, Dennis. And thank you, Email Industries and Scott Hardigree for allowing us to have Dennis here. We wish we had the budgets to pay for speakers, but we don't. So we need sponsors and the sponsors make all of this possible. So every single brand that you see on here had a really, really important part to play in making this actually happen. A lot. The sponsors are here, Joan Sierra as well. SparkPost is still here. So make make some time has spotless at the back of the room, make some time to speak to the sponsors because without them this could not possibly have happened. I would also like on behalf of the people online, if everyone could give a round of applause to Mary on his team, because I've had amazing feedback. This is para de la parte, which are gracias. I've had so much feedback. We've been told that it was the first bug more than one person. It's the first time they've watched online and felt like they were at a conference. So you guys have done an amazing job. Thank you. And up next we have Gary Coralles. And let me clarify, I never called Dennis old. I said he was an old friend. Okay, and I'm sure there's at least 10 years difference between Dennis and Gary and Gary is another old friend. We used to work together a long time ago, email vision. And he was a star then and has gone on to work agency side brand side back to agency back to ESB back to brand. So he has had quite a career over the last 10