Category: Survey Results

Sinch recently announced the results from a survey of more than 2,000 global consumers on how they engage with brand communications. The findings reveal a strong preference for email over other channels, however most respondents will reevaluate their relationship with brands whose emails regularly end up in the spam folder. In fact, 52.7% of consumers said they […]

Perception Point, recently announced the publication of a new report, ‘The Rise of Cyber Threats Against Email, Browsers and Emerging Cloud-Based Channels‘. The report, based on a survey conducted in conjunction with Osterman Research, evaluates the responses of security and IT decision-makers at large enterprises and reveals numerous significant findings about today’s enterprise threat landscape. One […]

New research from cyber security provider Hornetsecurity has revealed that 40.5% of work emails are unwanted. The Cyber Security Report 2023, which analysed more than 25 billion work emails, also reveals significant changes to the nature of cyber-attacks in 2022 – indicating the constant, growing threats to email security, and need for caution in digital workplace communications. Phishing […]

MoEngage recently released its new report, Future of Marketing: Why Personalization Matters. The comprehensive report includes new data compiled from a survey administered by ClickZ of more than 100 senior-level marketing executives who shared their opinions on the current state of their own personalized marketing. The report reveals that marketing executives do not believe that […]

More and more brands are giving their email subscribers the option to opt out of specific holiday email messages that could trigger difficult or negative feelings. This practice of empathy can help boost brand perception and even sales. According to Capterra’s latest survey, 81% of consumers say they would be more likely to buy from […]

UpCity has announced the results of a survey that reviews perspectives from both small business owners and email marketing experts to provide insight on how their email campaign initiatives have shifted for a post-COVID world. The 2022 Email Marketing Study gathers data from more than 600 business owners and email marketing professionals throughout the United States and […]

The 2021 ‘Diversity in the Email Industry’ Survey is open and Only Influencers is calling for email professionals to share a few minutes of their time to participate in this important piece of industry research. If your business or team works in the email space in any considerable way they are asking for a few […]

A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]

A recent study shows that when brands display logos in their email communications it can boost open rates and interaction levels, that according to a new survey released today by Red Sift in partnership with Entrust, a leader in identity, payments and data protection. This echoes findings publishied by the BIMI working group stating “Companies like Verizon […]

SparkPost Marketing Leader & Email Practitioner Surveys Reveal 72% of People Feel Overworked SparkPost, recently released its annual Email Benchmark Report, titled Email In 2021 – The Trends, Behaviors, and Benchmarks Shaping Email In 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of COVID-19, and […]

Some people think that email marketing and SEO have no contact points, and each requires separate actions and brings different results. But in reality, email marketing and SEO have a lot of unnoticeable interlinks. Maybe it’s time to look at email marketing and SEO as not two separate tools, but as a set of tools […]

Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]