Why “deliverable” is not the same as “safe to send”
An email address can be technically valid and still be a poor choice for your next campaign. That sounds obvious once you say it out loud. Yet many…
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Analysis & Guides
Analysis & Guides
Why “deliverable” is not the same as “safe to send”
An email address can be technically valid and still be a poor choice for your next campaign. That sounds obvious once you say it out loud. Yet many…
Analysis & Guides
An email address can be technically valid and still be a poor choice for your next campaign. That sounds obvious once you say it out
Anastasiia Kosianchuk
23/07/2026
Analysis & Guides
A coalition took down Tycoon 2FA in March. Within weeks its signature technique had spread across the phishing-as-a-service market, in a form that never touches
Emailexpert Editorial Team
03/07/2026
Analysis & Guides
AI-powered inbox tools promise massive productivity gains, but every connected application expands your enterprise attack surface. Recent incidents involving OAuth abuse, token theft, and third-party
Nely Bonar
01/07/2026
Analysis & Guides
For most of the past decade, email teams optimised for infrastructure: authentication, inbox placement, sender reputation, rendering, automation. Success meant a message arrived, opened, and
Nely Bonar
11/06/2026
Analysis & Guides
For the last two years, we have been running emailexpert in survival mode. Not visibly from the outside, we were busier than ever. Six in-person
Andrew Bonar
09/03/2026
Analysis & Guides
Most people know the basics of spotting scam emails: fake sender addresses, misspelled domains, suspicious links, or obvious grammar mistakes.This scam has none of those.
Emailexpert Editorial Team
05/02/2026
Analysis & Guides
I opened my email to check a flight booking. Gmail’s AI had summarised it into a clean itinerary card at the top: airport codes, times,
Andrew Bonar
04/02/2026
Analysis & Guides
Australia’s communications regulator ACMA issued over AU$5.4 million in penalties to wagering companies during 2025–2026 for breaching email and SMS marketing rules. Tabcorp, Betfair, and
Emailexpert Editorial Team
03/02/2026
Analysis & Guides
Mid-January 2026 brought email marketers an unwelcome surprise: critical vulnerabilities in Salesforce Marketing Cloud Engagement forced the platform to expire every link generated before 21
Andrew Bonar
27/01/2026
Analysis & Guides
Warnings from within the blocklist and abuse-prevention community in late 2025 suggested that tension was building inside the traditionally “white-hat” ESP ecosystem. While those sources
Andrew Bonar
19/01/2026
Analysis & Guides
March 31, 2025 wasn’t just another date on the compliance calendar. It marked the end of the grace period for PCI DSS v4.0, and with
Andrew Bonar
19/09/2025
Analysis & Guides
Here’s how silent hygiene issues sabotage campaigns, workflows, and sender trust. CRM tools promise control. Better targeting, smoother automations, smarter segmentation, more personalized outreach. And
Jakub Ziecina
06/08/2025
Analysis & Guides
Email marketing relies on one thing above all: the ability to reach real people. But what happens when the list you’ve built – often painstakingly
Jakub Ziecina
30/07/2025
Analysis & Guides
In the mad dash to embrace AI-powered personalisation, predictive analytics, and high-conversion segmentation, there’s one unglamorous reality tripping up even the most sophisticated marketing stacks:
Oto
14/07/2025
Analysis & Guides
In the email space, as in many B2B niches, outreach and vendor engagement are essential, but they can also get oddly transactional and misaligned. Recently,
Andrew Bonar
28/05/2025
Analysis & Guides
Can you believe how far we’ve come? Can you believe how far we’ve come? Half a decade ago, we were all scrambling to adapt to
Andrew Bonar
17/05/2025
Analysis & Guides
Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But
Andrew Bonar
17/05/2025
Analysis & Guides
The Evolving Landscape of Digital Communication As we progress through 2025, email marketing continues to represent a critical channel for organisations seeking to maintain meaningful
Andrew Bonar
27/04/2025
Analysis & Guides
The European Accessibility Act (EAA) aims to improve the accessibility of products and services within the European Union. For email marketers, this legislation means they
Emailexpert Editorial Team
22/07/2024
Analysis & Guides
In recent years, the trend of self-hosting email servers has gained momentum among organisations and geeks alike. I am talking about organisational email, and not
Andrew Bonar
09/07/2024
Analysis & Guides
A new series of monthly blog posts from me Andrew Bonar. This month we focus on Email Industries. Today many people have taken notice of
Andrew Bonar
09/05/2024
Analysis & Guides
Litmus recently published the “The 2023 State of ESPs Report“. In an era where data-driven decision-making is not just a trendy phrase but a necessity,
Andrew Bonar
25/10/2023
Analysis & Guides
Creating emails that are accessible to everyone is essential for ensuring that all individuals can access and understand the information in your email. Accessible emails
Andrew Bonar
23/01/2023
Analysis & Guides
AI is becoming increasingly important in digital marketing, many already using AI tools to automate tasks and improve segmentation strategies. Automation and AI chatbot technology
Andrew Bonar
28/12/2022
Analysis & Guides
The team have at Emailexpert connected with Matt Barnett and his team of personalised video marketing experts several years ago and are glad that we
Nely Bonar
01/11/2022
Analysis & Guides
This week we kick off with an incredible friend and valued member of the emailexpert community Rickey White. The team has known Rickey for many
Nely Bonar
31/10/2022
Analysis & Guides
Every now and again you come across someone who operates with a truly community first mindset, no hidden agendas and a true desire to share
Nely Bonar
27/10/2022
Analysis & Guides
We are so pleased to be able to include the rockstar Lisa Jones in our inaugural series of speaker showcases. Where we look to recognise
Nely Bonar
27/10/2022
Analysis & Guides
More and more brands are giving their email subscribers the option to opt out of specific holiday email messages that could trigger difficult or negative
Nely Bonar
26/10/2022
Analysis & Guides
This is a new series of blog posts to showcase our speakers and other emailexpert community leaders. Tom Blijleven is responsible for marketing at Flowmailer.
Nely Bonar
26/10/2022
Analysis & Guides
Black Friday and Cyber Monday email marketing campaigns are essential for any online retailer looking to make the most of the holiday shopping season. This
Nely Bonar
23/10/2022
Analysis & Guides
Nadja von Massow is a seasoned eCRM Strategist, Digital Designer & Creative Consultant with a particular focus on the synergy between creative and data. She
Nely Bonar
20/11/2021
Analysis & Guides
In this speaker showcase we get to meet one of our Dutch Day speakers Wilbert Heinen. We were privileged to host him at Netcore Inbox
Nely Bonar
31/10/2021
