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When it comes to digital, data is everything – except data on its own is meaningless: https://bit.ly/3kda4Fx Brent Haumann discusses the value of data and how organisations can get the most out of it

#Data #CustomerExperience #CustomerData #Hyperpersonalisation #DataSecurity

Email's not dead - the way you are using it is! https://go.striata.com/Gn67M Ross Sibbald discusses tools and tactics organisations can use to ensure hyper-personalised, engaging and relevant emails.
#email #hyperpersonalisation #customerexperience #multichannel

Seamless communication is key to CX! @BrentHaumann explains what it should look like: https://go.striata.com/tf3W8

#SeamlessCommunication #CustomerExperience #CX #SingleViewOfCustomer

Digital first-impressions matter A LOT... So how are you treating your new customers? Read what @BrentHaumann has to say about the importance of digital first impressions: https://go.striata.com/KM0fC

Does marketing automation software solve my omnichannel communication requirements? https://go.striata.com/mqGTz Brent Haumann says Marketing automation software in and of itself is not going to solve omnichannel communication requirements.

#Omnichannel #MarketingAutomation

The importance of customer communication and engagement https://go.striata.com/F9cKu @BrentHaumann says that given how important customer communication is to customer experience, it makes sense to simply measure engagement.
#CustomerCommunication #CustomerExperience #CX