Business Overview
A UK-based marketing technology company founded in 2001 by two digital veterans, Pure360 has been a trusted provider of technology solutions for thousands of global brands. The Pure360 Platform has evolved over the years to stay ahead of the game, helping brands in many countries reach new levels of subscriber engagement.
Launch of Pure360
The initial offering was a set of software tools designed to help businesses create, deliver, and manage automated marketing campaigns. Soon after Pure360 added email marketing services to their platform, giving businesses the ability to create and send email campaigns to their contacts in a secure, streamlined manner. This was the first step in building the platform into a comprehensive marketing automation solution, as Pure360 began to add more features and integrations. Email marketing was essential to increasing the reach of digital campaigns and increasing ROI, and Pure360 had the perfect tools to make it happen.
2013 marked the introduction of the PureCampaign Platform, our first foray into the marketing automation market. This platform promised to streamline the customer journey and help organizations manage their entire customer lifecycle. It quickly established itself as a market leader and provided features such as lead scoring and tracking, customer segmentation, and automated messaging. Through its simple and intuitive user interface, PureCampaign allowed marketers to quickly and effectively create targeted campaigns, track their performance, and personalize customer journeys. It was a game-changer for many organizations, and it provided a platform to launch the other solutions that would come to define the Pure360 suite.
In 2017, Pure360 took a major step forward in its omnichannel strategy, expanding its services beyond email to include SMS, mobile, web, and social. This allowed them to reach new markets and segments, significantly increasing the number of channels they could engage with customers through. The new omnichannel platform was built around the customer experience, with a focus on personalization, segmentation, and automation. This was a major turning point in the history of the Pure360 platform, allowing them to better serve their customers and increase their reach.
Recent acquisition by the Spotler Group
In November 2020, the Spotler Group completed its acquisition of Pure360. The Spotler Group is a global leader in digital marketing and communication solutions and the acquisition of Pure360 was part of their strategy to expand their presence in the European market. This acquisition gives Pure360 access to Spotler's extensive resources and expertise in the digital marketing and communication space, allowing the platform to offer even more comprehensive and innovative solutions to its clients. With the Spotler Group's support and experience, Pure360 is well-positioned to continue its growth as a leading provider of digital marketing solutions.
In conclusion, Pure360 has come a long way since its inception in 2001. Their cloud-based platform has evolved with the times, providing a comprehensive suite of features that enable marketers to communicate with their customers in a personalized and effective way. With its cutting-edge technology, robust features, and excellent customer service, Pure360 is undoubtedly one of the best marketing automation platforms on the market today.
