Mercanto provides a new class of 1:1 CRM merchandising that makes marketing way more effective and engaging for consumers (which increases their conversion rate). We work with retailers, ecommerce, and travel brands to help them monetise their CRM activities more effectively.
Mercanto
Private
2016-01-01
1 - 5
$0-$1M
101 Finsbury Pavement, London, England EC2A 1, GB
8516559
google apps, godaddy nameserver, wordpress, vimeo, nginx, amazon ses, recaptcha
Excellent pointers from Taos Grisdale - a #fundraising thought leader in the UK #VC scene on how to efficiently move from Seed to Series A https://link.medium.com/FVeGkRBFv3 @Truegloballive
An #emailmarketing personalisation platform can understand the tastes of each unique shopper and avoids having to tag related products.
Learn how to get ahead in #AIemail personalisation here.
https://sbee.link/hbydrqecjp @MercantoCRM
#emailpersonalisation
Good cheer! https://twitter.com/spectator/status/1208027453601599489
How to get ahead in #AI #email #personalisation https://link.medium.com/sgsLrOX9N2 Via @MercantoCRM
New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More http://disq.us/t/3k50t36 @litmusapp #personalisation #customerengagement
Global email benchmark report finds email isn’t dead – it’s essential https://mklnd.com/2PpePNF via @marketingland
For anyone not really acquainted with medieval history, the Dark Ages was a time of crippling technological degradation. A period when there was no Netflix. No Spotify. No Amazon. No Sirius or Pandora.
In fact, to view their favourite TV shows, people were required to “tune in” at specific times. It truly was a dark time.
Fine, so my medieval history might be considered a little off. But consumers prefer – and often crave – individualised experiences. And by ‘individualised experience,’ I mean an engagement or interaction with a retailer, e-commerce site, or person that leaves you feeling like your personal interests and preferences were genuinely being recognised.
mercanto.app/blog/how-to-get-ahead-in-ai-email-personalisation/
How to get ahead in AI email personalisation
mercanto.app
A product recommendation platform uses a combination of natural language processing and ranking algorithms to create a taste profile for each consumer. This way, you can understand the tastes and interests of each unique shopper, and avoid having to tag related products.#retailtech folks can deliver incredible, personalised #emailmarketing experiences based on each customer’s lifetime ‘interest map’ and semantic modelling of products. It's automatic, it's easy, it's 1:1 marketing made simple. #onlyinfluencers #emailgeeks
When you're growing 🌱 your #emailmarketing programmes, you might want to consider #email automation, testing, and signup forms. If any of these are on your radar, you may like to check out the brilliant new features at @twilio @SendGrid - sendgrid.com/blog/new-era-marketing-campaigns/
New research from @the_brc says #ecommerce accounted for more than 30% of #Retail sales in June. And new research from @RetailEconomics suggests that more than half of all retail transactions will take place online within the next decade.
#reinventionretail #retailtech
Good #email marketing is fresh and relevant. Learning-To-Rank #personalisation tracks what products get displayed to each user and learns from the user's passive behaviour, ensuring products don't repeat and don't feature products the user ignores.
As an essential distinction, Learning-To-Rank is different from predictive analytics or 'people who bought X also bought Y' personalisation. The concepts may seem abstract but the difference is important for #retailers because the financial impact of Learning-To-Rank is significantly bigger than other classes of personalisation technologies.
#EmailMarketing #retailtech #marketingautomation #email_marketing #personalization #marketing #emailgeeks #retailtransformation #machinelearning #ai #retailtechnology
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