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In 2021, the digital advertising industry is experiencing more change than at any point in its history. We’re sharing this @LiveRampUK report as part of #AOPTechTalk to help you understand marketing in the first-party future:

Publishers: Are you ready for the first-party future?
78% of respondents believe that the final withdrawal of third-party cookies will have a positive impact on their advertising strategy. @LiveRampUK #publishing #advertising

Retailers and brands can drive the recovery of physical store sales through first-party data collaborations, helping to reach the customers most inclined to buy there and improve their shopping experience.

#spon @LiveRampUK

Our very own Andra Mititelu explains the importance of focusing on #firstparty data to drive future success #madfestlondon

Enjoying the madness at @MADFESTLONDON today with our branded ice cream van and cabana! 🍦 So great to see real people at a real event again! #madfest #madfestlondon

How can the CPG industry continue growing tangible customer value? Watch Danone and L’Oreal on-demand to see how safely leveraging consumer data holds the key to continuous customer engagement. #RampUp20