Business Overview
Litmus now offers far more than just email design testing tools (where the business started) and now includes a range of email design, campaign management and tracking features as well. Litmus is one of the oldest email testing tools around and has a strong loyal following on social. media. They organise regular conferences for the email industry that are extremely popular with the emailgeek crowd.
On of the most popular features in the Litmus offer is the 'Email Previews' functionality, this enables you with a few clicks to generate screenshot previews of what your email would look like across a huge number of web and email clients (over 90 in total). They have also introduced the ability to simulate your email message for colour blind users.
Litmus deserves its position as one of the leading email design and rendering testing platforms due to its rich feature set and friendly support offering. Their testing suite is one of the most extensive allowing you design previews across The product offering has expanded since its inception and the range of email design tools and tracking options has become more diverse over the years with dozens of options now available.
Collaboration tools help you create levels of brand consistency across your email campaigns and ensures your team can work more effectively together.
The Litmus project is backed by Spectrum Equity however at least two of the original coFounders Paul Farnell and Matt Brindley maintain positions on the board.
