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Anyhow, now for something less political. Email Monday's 2022 'future of email marketing' is now live at

Let's be clear. @Shell_UKLtd's remit is to extract every £ of profit they can out of customers and pass it on to shareholders/employees. Unless that remit changes (through nationalisation) they will continue to screw society over for the sake of profit. Don't complain, act!

If this was satire, we'd claim it was too far-fetched!

I have received hundreds of cold emails in the last few weeks.

99% of them stink. 🤢

5 examples of what NOT to do in your cold emails (plus, how to actually get a response):