IndustrySmall business customer relationship management, Email marketing, E-commerce
Key people
Clate Mask, CEO and Co-founder
Scott Martineau, Senior Vice President of Product Strategy
ServicesSaas, Marketing and sales automation[buzzword], CRM software
Revenue$100 million (2017)[1]
Number of employees

Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.

The company received $54 million in venture capital from Goldman Sachs in early 2013.[2][3] In total, the company has generated over $125 million in funding.[4]


Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in Mesa, Arizona with now CEO Clate Mask.[5]

In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s SaaS product range.[5]

As of January 2019, the company is known as Keap.[6]

In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses a smaller, simplified variant of their apps.[7]

Company overview

Keap offers an integrated email marketing platform for small business users.[2][5][8]


The Keap platform can create and host Web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management and e-commerce functionality.[9][10][11][12]


Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year.[13][14] Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013.[15] Inc. also ranked the company #47 on its list of Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro.[15]


  1. ^ Yuliya Chernova (October 6, 2014). "Sales and Marketing Co. Infusionsoft Valued at About $500M in New Deal". Wall Street Journal. Retrieved April 14, 2015.
  2. ^ a b "Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business". Tech Crunch. Retrieved 31 December 2013.
  3. ^ "Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The "Buddy Media For SMBs," To Expand Into Social Marketing". Tech Crunch. Retrieved 31 December 2013.
  4. ^ Anthony Ha (October 6, 2014). "Sales And Marketing Software Company Infusionsoft Raises $55M". Tech Crunch. Retrieved April 14, 2015.
  5. ^ a b c "With $54 Million from Goldman Sachs; Infusionsoft is on a Roll". Forbes. Retrieved 31 December 2013.
  6. ^ "Rebranding Infusionsoft to Keap". KEAP. Retrieved 5 March 2020.
  7. ^ "Keap CEO explains exec layoffs, office closures amid corporate changes". bizjournals. 25 February 2020. Retrieved 27 July 2020.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "A tale of five conferences: InfusionCon 2013, Infusionsoft". ZD Net. Retrieved 31 December 2013.
  10. ^ "Infusionsoft seeks to go beyond CRM". ZD Net. Retrieved 31 December 2013.
  11. ^ "Marketing Automation for Everyone with Infusionsoft". Convince&Convert. Retrieved 31 December 2013.
  12. ^ "Should you use Infusionsoft? Get the Tech Husband Review". Tech Husband. Retrieved 31 December 2013.
  13. ^ "Meet the Job Creators". Inc. Retrieved 31 December 2013.
  14. ^ "Four Arizona firms recognized with 'Inc.' Hire Power awards". Phoenix Business Journal. Retrieved 31 December 2013.
  15. ^ a b "Infusionsoft". Inc. Retrieved 31 December 2013.

External links