Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution.
Epsilon launched Epsilon PeopleCloud (EPC) Messaging Essentials-Epsilon recently announced that it is expanding its industry-leading messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon’s enterprise-level solution, EPC Messaging, to help marketers […]
Despite looming economic recession, Email Marketing will grow by US$10.5 Billion-Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]
$10.5BN Growth: Looming Recession Will Not Hurt Email Marketing Platforms in the Medium Term-According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]
Epsilon announces participation in AWS Data Exchange-DALLAS – November 15, 2019 – Epsilon®, a global leader in interaction management, today announced participation in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Starting today, authenticated AWS users will now have access to Epsilon proprietary data through AWS Data Exchange. The availability of Epsilon’s aggregated consumer data, including a national consumer marketing file and a comprehensive transactional database will enable enhanced planning, stronger insights, and improved analytics models.
Epsilon-Conversant Named to Fast Company’s List of the 50 Best Workplaces for Innovators-DALLAS – August 5, 2019 – Epsilon-Conversant, a global leader in interaction management, today announced that it was named to Fast Company’s first Best Workplaces for Innovators list, honoring businesses and organizations that demonstrate a deep commitment to encouraging innovation at all levels.
Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm-DALLAS — July 15, 2019 — Epsilon®, a global leader in interaction management, today announced that it was named a Leader in the July 2019 report “The Forrester Wave™: Loyalty Service Providers, Q3 2019” by Forrester Research, Inc. This recognition is in addition to being named a Leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 for its Agility Loyalty® solution. Only Epsilon is a leader in both evaluations.
Publicis Groupe Acquired Epsilon for $3.95BN-Publicis Groupe recently announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation (NYSE: ADS), at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% […]
Epsilon has 1000+ employees. It was established 1996-01-01. The Alexa global rank for their website the last time emailexpert checked was 22885 - the lower the number the more popular the website.
The certifications they hold:
M3AAWG
Don't forget to register for @LUMA_partners' Digital Media Summit tomorrow! You'll hear from our Chief Product Officer Joe Doran and other industry experts: https://bit.ly/3sjZtNv
People have tried new brands during the pandemic or drifted from ones they were previously loyal to as lifestyles changed, leaving #marketers perplexed. Who are these new customers? What happened to the old ones? Dig into the #research for some answers: https://bit.ly/3vdb5DJ
Service has been a part of Epsilon's culture since day one. In this EPIC Blog post, we discuss our approach to giving back to our communities, social awareness and how we collaborate with organizations who are aligned with our core values: https://bit.ly/3FCvxSe
All over the world, Epsilon “digs in” to support the communities we live and work in. Recently, the UK Epsilon team volunteered at the WTT London Wetland Centre. It was a fabulous, fulfilling and #epic day. That’s how we do at Epsilon! https://bit.ly/3w45vnC
So, you want to talk about #data—but you’re not sure where to start. We've got you covered. Let's go back to basics and explore the different types of data (first, second, third and even zero) in the blog: https://bit.ly/3kNwNIv
The name of the letter was originally εἶ (Ancient Greek: [êː]), but it was later changed to ἒ ψιλόν (e psilon 'simple e') in the Middle Ages to distinguish the letter from the digraphαι, a former diphthong that had come to be pronounced the same as epsilon.
The uppercase form of epsilon looks identical to Latin E but has its own code point in Unicode: U+0395ΕGREEK CAPITAL LETTER EPSILON. The lowercase version has two typographical variants, both inherited from medieval Greek handwriting. One, the most common in modern typography and inherited from medieval minuscule, looks like a reversed number "3" and is encoded U+03B5εGREEK SMALL LETTER EPSILON. The other, also known as lunate or uncial epsilon and inherited from earlier uncial writing,[3][4] looks like a semicircle crossed by a horizontal bar: it is encoded U+03F5ϵGREEK LUNATE EPSILON SYMBOL. While in normal typography these are just alternative font variants, they may have different meanings as mathematical symbols: computer systems therefore offer distinct encodings for them.[3] In TeX, \epsilon ( ) denotes the lunate form, while \varepsilon ( ) denotes the reversed-3 form.
There is also a 'Latin epsilon', ɛ or "open e", which looks similar to the Greek lowercase epsilon. It is encoded in Unicode as U+025BɛLATIN SMALL LETTER OPEN E and U+0190ƐLATIN CAPITAL LETTER OPEN E and is used as an IPA phonetic symbol. The lunate or uncial epsilon provided inspiration for the euro sign, €.[5]
The lunate epsilon, ϵ, is not to be confused with the set membership symbol ∈; nor should the Latin uppercase epsilon, Ɛ, be confused with the Greek uppercase Σ (sigma). The symbol , first used in set theory and logic by Giuseppe Peano and now used in mathematics in general for set membership ("belongs to") evolved from the letter epsilon, since the symbol was originally used as an abbreviation for the Latin word est. In addition, mathematicians often read the symbol ∈ as "element of", as in "1 is an element of the natural numbers" for , for example. As late as 1960, ε itself was used for set membership, while its negation "does not belong to" (now ∉) was denoted by ε' (epsilon prime).[6] Only gradually did a fully separate, stylized symbol take the place of epsilon in this role. In a related context, Peano also introduced the use of a backwards epsilon, ϶, for the phrase "such that", although the abbreviation s.t. is occasionally used in place of ϶ in informal cardinals.
History
Origin
The letter Ε was adopted from the Phoenician letter He () when Greeks first adopted alphabetic writing. In archaic Greek writing, its shape is often still identical to that of the Phoenician letter. Like other Greek letters, it could face either leftward or rightward (), depending on the current writing direction, but, just as in Phoenician, the horizontal bars always faced in the direction of writing. Archaic writing often preserves the Phoenician form with a vertical stem extending slightly below the lowest horizontal bar. In the classical era, through the influence of more cursive writing styles, the shape was simplified to the current E glyph.[7]
Sound value
While the original pronunciation of the Phoenician letter He was [h], the earliest Greek sound value of Ε was determined by the vowel occurring in the Phoenician letter name, which made it a natural choice for being reinterpreted from a consonant symbol to a vowel symbol denoting an [e] sound.[8] Besides its classical Greek sound value, the short /e/ phoneme, it could initially also be used for other [e]-like sounds. For instance, in early Attic before c. 500 BC, it was used also both for the long, open/ɛː/, and for the long close/eː/. In the former role, it was later replaced in the classic Greek alphabet by Eta (Η), which was taken over from eastern Ionic alphabets, while in the latter role it was replaced by the digraph spelling ΕΙ.
Epichoric alphabets
Some dialects used yet other ways of distinguishing between various e-like sounds.
In Corinth, the normal function of Ε to denote /e/ and /ɛː/ was taken by a glyph resembling a pointed B (), while Ε was used only for long close /eː/.[9] The letter Beta, in turn, took the deviant shape .
In Sicyon, a variant glyph resembling an X () was used in the same function as Corinthian .[10]
In Thespiai (Boeotia), a special letter form consisting of a vertical stem with a single rightward-pointing horizontal bar () was used for what was probably a raised variant of /e/ in pre-vocalic environments.[11][12] This tack glyph was used elsewhere also as a form of "Heta", i.e. for the sound /h/.
Glyph variants
After the establishment of the canonical classical Ionian (Eucleidean) Greek alphabet, new glyph variants for Ε were introduced through handwriting. In the uncial script (used for literary papyrus manuscripts in late antiquity and then in early medieval vellum codices), the "lunate" shape () became predominant. In cursive handwriting, a large number of shorthand glyphs came to be used, where the cross-bar and the curved stroke were linked in various ways.[13] Some of them resembled a modern lowercase Latin "e", some a "6" with a connecting stroke to the next letter starting from the middle, and some a combination of two small "c"-like curves. Several of these shapes were later taken over into minuscule book hand. Of the various minuscule letter shapes, the inverted-3 form became the basis for lower-case Epsilon in Greek typography during the modern era.
The uppercase Epsilon is not commonly used outside of the Greek language because of its similarity to the Latin letter E. However, it is commonly used in structural mechanics with Young's Modulus equations for calculating tensile, compressive and areal strain.
The Greek lowercase epsilon ε, the lunate epsilon symbol ϵ, or the Latin lowercase epsilonɛ (see above) is used in a variety of places:
In engineering mechanics, strain calculations ϵ = increase of length / original length. Usually this relates to extensometer testing of metallic materials.
In computer science, it often represents the empty string, though different writers use a variety of other symbols for the empty string as well; usually the lower-case Greek letter lambda (λ).
In computer science, the machine epsilon indicates the upper bound on the relative error due to rounding in floating point arithmetic.
These characters are used only as mathematical symbols. Stylized Greek text should be encoded using the normal Greek letters, with markup and formatting to indicate text style.
^Colwell, Ernest C. (1969). "A chronology for the letters Ε, Η, Λ, Π in the Byzantine minuscule book hand". Studies in methodology in textual criticism of the New Testament. Leiden: Brill. p. 127.