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🙅🏽‍♂️We never #sell products or services.

💁🏻‍♀️We always sell decisions and good #feelings about decisions.

#Hypnotist and #sales trainer Paul Ross explains in 32 sec.

More:
💭https://bombbomb.com/blog/hypnotist-paul-ross-subtle-words/

💭https://podcasts.apple.com/us/podcast/102-using-suggestion-to-sell-decisions-good-feelings/id1453581989?i=1000495375939

💭https://open.spotify.com/episode/2jl2wTzBCawKHhFblZ9xSg

💭https://podcasts.google.com/feed/aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz/episode/NjIyODc5MTUtNjUxNS00ZmNhLTk5MTAtNDdlMDIzZjQ0ZTZl

Start with the premise that everyone thinks your product/service is the same as everyone else's.

Smart approach by Isabelle Papoulias of @Mediafly.

More:
🤷🏾 https://bombbomb.com/blog/disruptive-moments-acquisitions-isabelle-papoulias-mediafly/

🤷🏽‍♀️https://podcasts.apple.com/us/podcast/101-embracing-disruptive-moments-acquisitions-role/id1453581989?i=1000494561762

🤷🏻‍♂️ https://open.spotify.com/episode/2Y03Mk6sOxejpEj7mhUELy

🤷🏽‍♂️https://podcasts.google.com/feed/aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz/episode/Yjk2YmE5MzktN2RiMi00NjExLWJkNzMtMjk2MzczNDM1NjRl

#CX #commodity

I had a great conversation with @bombbomb's John Rougeux on the Marketing Spark podcast. We talked about the benefits of category design: https://www.linkedin.com/posts/markev_marketing-digitalmarketing-categorydesign-activity-6722136305461030912-5kZ3
#podcast #branding #marketingspark

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