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🙅🏽‍♂️We never #sell products or services.

💁🏻‍♀️We always sell decisions and good #feelings about decisions.

#Hypnotist and #sales trainer Paul Ross explains in 32 sec.





Start with the premise that everyone thinks your product/service is the same as everyone else's.

Smart approach by Isabelle Papoulias of @Mediafly.





#CX #commodity

I had a great conversation with @bombbomb's John Rougeux on the Marketing Spark podcast. We talked about the benefits of category design:
#podcast #branding #marketingspark

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