Act-On Software is a cloud-based customer relationship and marketing automation provider designed to help businesses automate, measure, and optimize their marketing efforts. Founded in 2008, the company offers a suite of products that are designed to help marketers manage and optimize their campaigns, improve lead generation, and boost sales. The platform includes tools such as email marketing, marketing automation, lead scoring, webinars, lead nurturing, and analytics. With Act-On, marketers can easily measure, track and optimize their campaigns, enabling them to make better decisions and improve their ROI. The platform also offers integration with popular CRM systems and third-party applications. Act-On is used by over 4,000 companies around the world, including some of the world’s largest companies.