Relay Commerce has acquired ecommerce email marketing platform SmartrMail, adding the email automation provider to its portfolio of ecommerce software businesses.
Founded in 2016, SmartrMail provides email marketing tools for online retailers, with features including abandoned cart recovery, automated campaigns, customer segmentation, product recommendations, and lifecycle marketing. The platform integrates with major ecommerce platforms including Shopify, WooCommerce, and BigCommerce.
Financial terms of the acquisition were not disclosed.
According to PitchBook, the transaction was completed on November 1, 2022. SmartrMail had previously raised funding from investors including Blackbird Ventures, Artesian, Proto Investment Partners, and Startmate.
The acquisition reflects continued consolidation within the ecommerce technology sector, where software providers are increasingly expanding their capabilities through acquisitions. Email marketing remains a critical channel for ecommerce merchants, helping brands drive customer retention, repeat purchases, and revenue growth through owned marketing communications.
Neither company disclosed additional details regarding the financial value of the transaction or future product plans.
Sources
- Relay Commerce – SmartrMail: https://www.relaycommerce.io/smartrmail
- PitchBook – SmartrMail Company Profile: https://pitchbook.com/profiles/company/180082-72
- SmartrMail: https://www.smartrmail.com
