About
Oracle Eloqua is a marketing automation platform for business-to-business marketing teams. It provides audience segmentation, email and multichannel campaigns, lead scoring and nurturing. Teams can build automated workflows using contact changes and campaign activity, connect marketing data with CRM systems, and coordinate sales follow-up.
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Email and landing-page editors support personalised content. Reporting includes campaign analysis, attribution and account engagement. Oracle supplies product documentation, integration guidance and operational resources through its Help Center and marketing application services.
