About
Marketo Engage is Adobe’s marketing automation platform for business-to-business marketing teams. It provides email campaigns, audience segmentation, lead scoring and account-based marketing workflows. Teams can use customer and behavioural data to personalise content and coordinate activity across email, web, mobile, advertising and events.
CRM connections support the exchange of marketing and sales data. Reporting includes campaign dashboards and attribution tools. Adobe sells the platform in packages with different capabilities and allowances, with pricing provided through a customised quotation.
