Rule.se, a Swedish omnichannel platform, partnered with Halon to upgrade their email infrastructure with a view to ensuring scalability, security, and long-term success.
Ensuring robust email infrastructure and deliverability remains paramount. Rule.se, an omnichannel platform based in Sweden, has long been noted for its smart communication solutions since its inception in 2007.
Recognising the evolving demands of email standards, Rule.se sought upgrades to maintain their competitive edge.
Earlier this year, Rule.se connected with Halon at our Deliverability Summit with Postmastery in Amsterdam earlier this year and attended the panel of leading MTA Vendors.
The Imperative for Advanced Email Solutions
Rule.se’s collaboration with Halon was a calculated decision driven by growing client demands, especially during high-traffic periods like Black Friday and Cyber Monday. Their former email provider had lagged behind as industry giants like Google and Yahoo enforced new standards.
“The email world has continued to evolve, and unfortunately, PowerMTA did not evolve with it. As the challenges increase with new standards from Google and Yahoo, we need a partner who is at the forefront of innovation to ensure our customers continue to succeed. Halon is the obvious choice.”
— Sam Jahanfar, CEO of Rule.se
Looking Forward: A Partnership Built for Growth
The partnership between Rule.se and Halon positions both companies for long-term success. With Halon Engage, Rule.se is well-equipped to meet evolving client needs, ensuring their email infrastructure is scalable, secure, and prepared for future challenges.
“We’re thrilled to support Rule.se in their transition to Halon Engage. The platform provides Sam and his team with the scalability and reliability needed to drive their business forward.”
— Anders Långsved, CEO of Halon
