Account-based marketing platform RollWorks, a division of NextRoll, and Outreach recently announced a new integration.
“Our new Outreach integration is a powerful addition to the RollWorks partner ecosystem,” said Mike Stocker, SVP of Partnerships, RollWorks. “Outreach does a fantastic job enabling sales organizations to maximize prospecting productivity and optimize their sales execution through automated email sequences and workflows. Now, sales teams can add contacts that are spiking with engagement to a sequence, directly from the RollWorks Sales Insights CRM widget.”
“RollWorks’ platform uncovers account signals that help B2B teams drive and prioritize opportunities,” said Phillip Friedman, Head of Partner Ecosystem, Outreach. “With the Outreach and RollWorks integration, users can easily add prospects to the desired sequence in Outreach directly from the RollWorks widget. Having all marketing and sales intelligence data for the target account, including prospect information, in one location, makes revenue teams more efficient – it saves marketing time to create these insights for sales, and saves sales time navigating between platforms.”