Paubox recently announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new version will feature an enhanced email builder, richer email performance data, and additional drip campaign features.
“Personalization is the key to effective email marketing,” said Hoala Greevy, founder and CEO of Paubox. “Among many similar studies, McKinsey and Company found that organizations using personalized marketing generate 40% more revenue than those that don’t. Now, for the first time, Paubox Marketing enables digital marketers in healthcare to take advantage of that trend.”