New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]
Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]
Over the weekend emailexpert started running several consumer sentiment surveys around the general feeling towards email marketing in the current climate. The first results came back from the US. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed to 500 Americans online this weekend who chose to respond. […]
Mapp recently announced that Jamie Gunn has been appointed as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp’s global operation. He will work closely with Steve Warren, CEO, Mapp, […]
FreshAddress, LLC, the leader in email marketing database services, today announced it successfully completed its 2020 Service Organization Control (SOC) 2 Type 1 audit. Impressively, the process revealed no exceptions, meaning that the company’s existing operational policies, data protection, & privacy protocols met or exceeded the highest of security standards. Achieving SOC 2 security compliance highlights the […]
Sign up for this exclusive webinar on Thursday January 28th, containing the latest industry stats and recommendations to ensure you’re making the most of this channel. GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns and analyzed 704,090,593 emails. “The State of Email Marketing 2015 by Industry” is the largest global marketing research project in history. GetResponse, […]
Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category
Validity have released a new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails including related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the Return Path Email Certification service. “The email ecosystem is being flooded with COVID-19 communications, […]
PowerInbox recently announced its acquisition of Jeeng, the artificial intelligence-powered personalized notification platform. The team plan to integrate Jeeng into the PowerInbox solution. The new PowerInbox’s Jeeng subscriber messaging platform promises a completely automated solution for sending personalized, curated content to subscribers across multiple channels to grow subscriber engagement, traffic and revenue. “A lot of […]
Pipedrive recently announced that it has acquired Mailigen, the email marketing automation solution. The acquisition of any company is a first for Pipedrive. The acquisition of Mailigen for an undisclosed sum is intended to benefit customers of Pipedrive the sales CRM. “Our vision has always been to make sales success inevitable,” said Timo Rein, CEO and […]
AWeber Amplifies Support for Ecommerce Businesses Enhanced integrations with leading ecommerce platforms enable customers to increase sales and conversions through email marketing. CHALFONT, Pa.—April 15, 2020—AWeber, a leading provider of powerfully-simple email marketing software for small businesses, today announced enhanced support for ecommerce-powered businesses. Through deepened integrations with leading ecommerce solutions, AWeber customers can now automate abandoned cart emails, send product recommendations, fine-tune automation funnels, and more, to quickly grow their email lists and boost sales. Email is one of the top marketing channels that drive ecommerce sales. By integrating with…
Spotler Group completed the acquisition of Flowmailer the share capital in March 2020, Flowmailer is now formally a part of the Spotler Group. Spotler is actively discussing the roll out of the Flowmailer product with many of its B2B marketing automation clients who in other part of the business have the additional need of highly […]